Hello Bar vs Sumo

Tired of website visitors leaving without converting? Hello Bar is a great tool to capture leads and engage visitors with high-converting popups.

Scroll down to see how our easy-to-use tool can grow your email list and how it compares to alternatives like Sumo (BDOW!).

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Hello Bar vs Sumo: Key Features of Both Brands

Both Hello Bar and Sumo (now BDOW!) help you capture leads through your website. Given the similarities in their functionality, how do you choose between Hello Bar vs Sumo (now BDOW!)?

The detailed breakdown of the key features of each tool below can help you decide which one best aligns with your specific conversion goals. Check it out.

Hello Bar

Hello Bar Homepage CTAs

Hello Bar is a user-friendly platform that makes it effortless to create popups and forms that help capture leads from a website. Here are its key features.

Popup Types: Hello Bar allows you to create various types of popups. These include header and footer bars, modal popups, floating alerts, sliders, and full-screen page takeovers. Additionally, you can tailor your popup design to suit your message and audience.

  • Popup Types: Hello Bar allows you to create various types of popups. These include header and footer bars, modal popups, floating alerts, sliders, and full-screen page takeovers. Additionally, you can tailor your popup design to suit your message and audience.
  • Customization: Hello Bar offers 100+ pre-built templates that you can use to customize popups to match your brand’s aesthetic. You can adjust the colors, layout, and multimedia elements, and create variations of your popups to A/B test them and optimize performance.
  • Targeting: Hello Bar’s targeting capabilities are quite advanced. You can display your popups to specific audience segments based on various criteria, such as location. You can even display targeted popups to visitors arriving from specific ad campaigns, and more.
  • Tracking and Analytics: It allows you to track your campaign performance and optimize your strategy. With Hello Bar’s detailed analytics, you can get an insight into engagement data and high-performing elements so you can refine your popups to drive even better results.

Sumo

Hello Bar Homepage CTAs

Sumo is a cloud-based tool for creating lead-capture forms and popups. It also offers customization, social media sharing, and visitor targeting features.

  • Popup Types: Sumo provides different popup formats to engage website visitors. You can use welcome mats to capture attention as users arrive on your site. Or you may create popups that appear as overlays and scroll boxes, and place Sumo smart bars anywhere on your page.
  • Customization: With Sumo’s customization options, you can tailor your popups to your brand. You can choose from templates to match your site’s design. It also lets you A/B test design variations and configure triggers, such as exit intent, time on page, and more.
  • Targeting: With Sumo’s targeting features, you can ensure your popups are seen by the visitors most likely to convert. You can target popups based on user behavior, referral source, demographics, and more. You can also retarget visitors who have abandoned their carts.
  • Tracking and Analytics: Sumo (rebranded as BDOW!) provides powerful analytics to help you track your popup performance. The dashboard displays key metrics, such as visitor impressions and conversion rates for your bars. You can view detailed reports on each popup’s effectiveness over time.

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Hello Bar vs Sumo Feature Comparison

Both Sumo (now BDOW!) and Hello Bar are powerful tools for creating lead-capture popups, but they differ in their feature sets and capabilities. Here’s a side-by-side comparison of their features to help you determine which popup builder is best for your business.

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Hello Bar

Sumo Icon

Sumo

Popup Types

Header and footer bars

Welcome mats

Modal popups

Smart bars

Full-screen page takeovers

Scroll boxes

Slide-ins

Exit-intent popups

Floating alerts

Inline forms

Click triggers

Customization

Customizable popup visual editor design

Lead-capture form design templates

Pre-built themes

A/B testing for design variations

Design Assistant to detect and match your site design

Targeting

Advanced targeting options based on user behavior, location, ad campaign, date, and time

Robust targeting options based on factors like pages, devices, referred, URLs, visitors, exit-intent, and more

Analytics

Conversion tracking

Built-in analytics dashboard

Custom reports

A/B testing capabilities

A/B testing capabilities

Real-time conversion tracking and insights

Hello Bar stands out for its focus on on-brand popups with advanced design options.

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Similarities Between Sumo and Hello Bar

While Hello Bar and Sumo (rebranded as BDOW!) have some differences, there are several similarities between the two platforms. Let’s discuss some of the important ones.

Bars

Ease of Use

Both Sumo and Hello Bar have user-friendly interfaces. They offer pre-built templates and themes to get started with lead capture forms without needing coding knowledge.

Bars

Pricing Model

While the specific pricing structures differ, both Sumo and Hello Bar offer a freemium model with free and paid plans, which makes them accessible for businesses of all sizes.

Bars

Customization Options

Both Hello Bar and Sumo (now BDOW!) allow creative control and tons of customization options to users. Their popups can be customized to match your website’s branding.

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Integrations

Integration with other tools is crucial for these platforms to work in tandem with the other marketing tools you use. Hello Bar and Sumo (rebranded as BDOW!) offer integrations with a wide range of popular services, including:

They integrate with several email marketing platforms. This makes it easy to collect leads and build your email list. Notable integrations on Hello Bar include MailChimp, GetResponse, AWeber, Iterable, and Campaign Monitor. However, Sumo offers a wider range of email provider integrations, offering more flexibility.

They integrate with several email marketing platforms. This makes it easy to collect leads and build your email list. Notable integrations on Hello Bar include MailChimp, GetResponse, AWeber, Iterable, and Campaign Monitor. However, Sumo offers a wider range of email provider integrations, offering more flexibility.

In terms of CRM and sales automation integrations, Sumo offers a more extensive range of options. This includes connections with Keap, ActiveCampaign, and Salesforce, among others. Hello Bar, however, integrates with Zapier to enable integrations with numerous tools, beyond the native integrations that it offers.

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Why Choose Hello Bar Over Sumo (Now BDOW!)?

Hello Bar gives you everything you need to turn website visitors into loyal customers. Here are some reasons why you should choose Hello Bar.

Easy Customization

Design beautiful, on-brand popups and forms with customizable templates—no coding required.

Targeted Lead Capture

Deliver the right message to the right person at the perfect time with laser-focused targeting options.

Proven Results

Join 600,000+ businesses that have transformed their websites with Hello Bar and generated relevant leads.

Versatile Solutions

Explore multiple popup formats including slide-ins and modals to find out what works for your audience.

Seamless Integrations

Connect Hello Bar with your existing marketing stack, CRM systems, and more for a streamlined workflow.

A/B Testing

Experiment with different designs and messages to capture more leads and get more conversions from your popups.

See how our intuitive email capture tool looks up close. Join the 600,000+ active users who have already discovered the power of Hello Bar.

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Pricing

Both Sumo and Hello Bar offer four different pricing plans, including a free plan. With Hello Bar’s free plan, you can create unlimited popups for up to 5,000 views, and get pre-built themes and basic support.

For Sumo’s free plan, you can access customizable templates for your lead-capture forms. It also accommodates up to 10,000 monthly visits along with visitor targeting.

Hello Bar’s pricing plans include:

Growth: $39/month | Premium: $69/month | Elite: $129/month

Hello Bar Homepage CTAs

Similarly, Sumo paid plans include:

Starter: $15/month | Plus: $25/month | Pro: $49/month

Hello Bar Homepage CTAs

Let’s compare the three paid plans of both tools in detail.

Hello Bar Growth Plan vs Sumo Starter Plan

Growth

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Hello Bar

Starter

Sumo Icon

Sumo

Features

Cost

$39/month

$15/month

Views/Visits

50,000 monthly views

10,000 monthly visits

Popups

Unlimited

Unlimited

Number of Sites/Seats

3

1

A/B Testing

Unlimited

No

Customization

Yes

Yes

Targeting

Advanced and customizable targeting options

Basic targeting

Integrations

Advanced email integrations

Basic integrations

Hello Bar Premium Plan vs Sumo Plus Plan

Premium

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Hello Bar

Plus

Sumo Icon

Sumo

Features

Cost

$69/month

$25/month

Views/Visits

150,000 monthly views

10,000 monthly visits

Popups

Unlimited

Unlimited

Number of Sites/Seats

Unlimited

1

A/B Testing

Unlimited

Basic A/B testing

Customization

Yes

Yes

Targeting

Advanced and customizable targeting options

Advanced targeting

Integrations

Advanced

Advanced

Additional Features

Premium support

Social media sharing, ecommerce design templates

Hello Bar Elite Plan vs Sumo Pro Plan

Elite

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Hello Bar

Pro

Sumo Icon

Sumo

Features

Cost

$129/month

$49/month

Views/Visits

500,000 monthly views

10,000 monthly visits

Popups

Unlimited

Unlimited

Number of Sites/Seats

Unlimited

3

A/B Testing

Advanced and unlimited A/B testing capabilities

Advanced A/B testing

Customization

Yes

Yes

Targeting

Unlimited, customizable, and advanced targeting options

Advanced visitor targeting

Integrations

Advanced

Advanced

Hello Bar stands out for its focus on on-brand popups with advanced design options.

Free Forever. No Credit Card Required.

Which One is Better: Hello Bar or Sumo?

Hello Bar alternatives like Sumo offer a variety of lead-capture form formats, integrations with popular tools, and a free plan. However, Hello Bar stands out in various ways. Here are a few.

  • Hello Bar is known for its simplicity and ease of use. It’s a good option if you want to capture leads through a non-intrusive popup.
  • It provides advanced on-brand popup design and customization options to create popups that drive more conversions.
  • In terms of analytics and optimization, Hello Bar provides detailed conversion tracking and custom reporting, which Sumo (BDOW!) lacks.

To make the best call, carefully consider your requirements and compare them against what each platform has to offer.

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