What is Hello Bar?
Founded in 2011 by leading digital agency digital-telepathy and later further developed by Neil Patel, one of the top digital marketers in the world, Hello Bar was created to give businesses a simple way to convert website visitors into leads and customers. Hello Bar’s tools are so good, and popup designs are so well loved that Hello Bar has been used by leading thought leaders like Tony Robbins and Tim Ferriss, fast-growing startups like Shopify, major brands like Staples and Nautica, and so many more. Hello Bar’s focus has always been on conversion-driven popups, and we are always launching new website popup designs to help our customers turn more of their website visitors into customers.
Why Popup Design Matters
Not all popups are created equal. And, when it comes to popup design, first impressions matter. You see so many poorly designed, intrusive popups that annoy more than they convert. A good popup design not only grabs attention but also guides the user to take an action – whether it’s to sign up for a newsletter, make a purchase or engage with your content.
Popup design matters because:
You don’t want to turn off first-time visitors
A new visitor to your site is there to learn about your business and product. If you turn them off they are probably never going to come back. They will think of your site as spammy and simply not want to return. But, a popup’s design doesn’t have to be annoying to be an effective popup. For example, present a beautifully branded email opt-in form to first-time visitors, and they won’t be annoyed – instead, they may come and become a loyal part of your community, store, or brand.
You don’t want to mess up your user interface or website ease of use
People leave when they have a difficult time navigating a website or app. Effective popups can grab a visitor’s attention while still making it easy to navigate your site. This requires good UI and UX design to do so.
You want to grab a visitor’s attention but don’t want to scare them away
It’s a balancing act – you want to grab a visitor’s attention but you don’t want do so in such an obnoxious way as to scare them away. Great design not only encourages visitors to take an action but goes even a step further – it makes the user excited to take that action. A great example of that can be a bland and boring CTA button vs a beautifully designed CTA button that a user feels excited to click.
A popup is like a mini landing page
Just like it is important to design beautiful and high converting landing pages, it is necessary to think about how a popup matches the experience the visitor wants to have. Great popup examples include designs that match the branding of the site, the content of the page and the context or desired behavior of the visitor.
You need to have a different popup design for mobile devices
It is important to think about popup design differently if your target audience is going to view your popup on a mobile device or a desktop device. The important elements of design are very different between different device types. A shining example of this is that the close button on your popups should be a lot more apparent on mobile devices…otherwise it can mess up the whole user experience. Therefore, on mobile devices, you should use a strong contrasting color for the popup exit button.
Effective Popup Design Balances Beauty With Functionality
A good popup design combines aesthetics with performance. In other words, they are beautiful enough for visitors to not get annoyed but functional enough to let your visitors take an action. The best popups are visually appealing, easy to interact with and guide the user to a compelling CTA (Call To Action). For example, a popup with a countdown timer can create urgency, while a simple email opt-in form can grow your email list.
Here are some visual elements to consider when designing popups:
Color Scheme
Use your brand colors but contrast enough to stand out. With Hello Bar you can use a built-in feature called “Design Assistant” to automatically match a popup to your website color and look and feel.
Typography
The text should be easy to read and look good.
Whitespace
Don’t clutter your popup. Give it room to breathe with bold colors and your branded color palette with enough white space to make the popup feel friendly.
Imagery
Use high-quality images or icons that support your message.
CTA Button
This is the most important part of the popup and you can look at popup design examples to get inspired by CTA buttons. Make CTA buttons big, bold and irresistible if you want your popup to lead to great conversion rates.
Other Elements
Consider other elements such as rounded corners or highlights or strokes around the outside. Popups are a major opportunity to drive great conversion rates but they can also scare people away – the key to great conversion rates is for each popup to have a purpose and for you to think about each design detail of the popup.
Hello Bar’s pre-made popup design templates have all these best practices built in so you don’t need to be a designer to get it right. Our drag-and-drop builder makes designing popups easy. And, you can test each popup with our built-in A/B testing. This allows you to test one popup design against another popup design and then track conversion rates of each.
Hello Bar Can Help Businesses Of All Sizes With Beautiful Popup Design
Hello Bar is versatile for businesses of all sizes. Whether you’re a blogger, e-commerce store owner or running a large corporate site, Hello Bar’s popup tools will give you the ability to create high converting popups. Here’s why they’re flexible enough to use by any size business:
Professional Designs
Hello Bar’s popup designs are designed by a team of professional designers who specialize in conversion optimization. Every element is fine-tuned for performance. These aren’t just pretty popups – they’re designed to convert.
No-Code Popup Builder
One of the best features of Hello Bar is the drag-and-drop popup builder. You don’t need to know a single line of code to create beautiful popups for your site that encourage visitors to take an action. This means entrepreneurs, marketers and business owners who don’t have an in-house developer can use it. And those that do have a full team can take advantage of advanced features. You can build website popups that match your brand and incorporate a compelling CTA to drive conversions.
Affordability
Some popup providers charge a massive amount of money for their popups. Hello Bar has worked hard to keep our prices affordable and we structure our pricing to grow with our customers. We believe in the power of the popup and also believe that customers should be able to afford a popup provider from a great company that has been at it for a while.
Hello Bar Has Multiple Different Popup Types
Hello Bar has several types of popups to grab your visitors’ attention. You can create one or many popups based on different conversion goals. Some of our popup types include:
Top Bars
A non-intrusive bar at the top of your site that grabs attention without blocking content. This is where we got our start and while many companies have tried to copy our Hello Bars, we are still the original :). These are a great unit to promote sales, announce a new product or offering, etc…
Modal Popups
Center screen popups are a great popup type if you really want to grab visitors’ attention. These are often the perfect popup type to capture emails, help customers convert their abandoned carts or convert visitors into leads. Many modal popups are triggered by exit intent but you can trigger these any way you want. For example, you can trigger on scroll, on welcome, after a certain amount of time, etc…
Inline
Hello Bar’s unique inline unit placement was created to help content creators convert blog traffic.
Sliders
A more subtle option, these popups slide in from the side or bottom.
On Click
On click units launch when a visitor clicks on a keyword or button on a page. These are a great example of a more subtle popup type.
Hello Bar Popup Design Examples
Need popup design examples? Hello Bar has a library of templates so you can easily launch a popup design for different use cases. From simple and minimal to bold and eye-catching, you can have a different popup design for each use case or conversion goal.
Example 1: Modal Popup for Lead Generation
A well-designed modal popup is one of the best ways to generate leads. Each Hello Bar popup design template will usually have a big CTA and short messaging to get high conversions. Great lead gen popup design examples usually include fields for capturing names, email addresses, phone numbers, and other important lead information and more detail. You can even include these to build up sms lists of potential customers.
Example 2: Mobile Popup for Special Offers
On mobile devices, space is limited and so the interaction is different. Hello Bar’s mobile popup design templates are designed with that in mind. For example, a mobile popup can offer a discount code that users can apply during checkout.
Example 3: Email Opt-in Popup
Building an email list is essential for any business. Hello Bar’s popup design templates often have email collection options and you can customize these popups with a CTA to get email signups.
Example 4: Exit Intent Popup For Converting Abandoned Carts
Exit intent popups are very effective as well as polite to your website visitors. These are served when a user goes to leave a page. You can choose to serve these to returning visitors or new visitors.
Some Additional Popup Design Tips for High Conversions
If you want to drive high conversions, here are some additional tips to consider as you design your popups:
Use Targeting To Personalize Your Popups
Customize your popup campaigns for different segments of your audience. Hello Bar makes this very easy with some great advanced targeting features. For example, you can target users or visitors based on source, geography, regularity of visit and more. Context is one of the most important elements for conversion so match your popup to what your visitors are hoping to get from your website when they arrive.
Have A Strong Headline
The best popup examples have headlines that clearly communicate the value of your offer. Keep that short and sweet.
Include a Clear Call To Action
A CTA button is a must. Make it clear what the user should do, whether it’s “Get 10% Off” or “Subscribe Now”.
Trigger The Popup At The Right Time
An effective popup appears at the perfect moment, like when a user is about to leave the page or after they’ve scrolled a certain percentage of the page.
Test Different Popups
Test different copy, design and CTAs to determine which grabs visitors attention the most and creates action.
Why Use Hello Bar for Your Website Popup Design
Did we mention that Hello Bar has been used by over 600,000 websites. Well, all of those websites can’t be wrong and we have won many awards for our:
Simplicity and ease of use
The drag-and-drop editor makes it super easy to create custom popups that look beautiful while also being very effective.
Pre-made Templates
If you’re short on time or design skills, Hello Bar’s pre-made templates take the guesswork out of creating high-converting popups. Great popup design is easy with Hello Bar as our templates were designed by leading designers and optimization specialists.
Flexibility
Our popups can be used for all different conversion goals and there is so much flexibility with where you can place Hello Bars.
Built In Optimization
You don’t have to guess about which website popup design is going to perform the best. You can test one website popup design against another directly within Hello Bar using the platform’s A/B testing feature.
How Hello Bar Converts Visitors Into Customers
Hello Bar converts website visitors into leads, customers and followers with its great combination of beautifully-designed popups, powerful targeting features and wide range of placements and triggers.
Hello Bar Captures Attention
A Hello Bar popup is effective in engaging visitors. It grabs attention instantly and with the right popup window design. With Hello Bar’s easy editor, you can create these popups in minutes with a CTA.
We Enable You To Capture That Attention When It Matters Most
Timing is everything with popups. With Hello Bar you can trigger popups based on a huge number of variables – from time to behavior. For example a popup can when a visitor is about to leave your site so you have one last chance to engage with them. Or, you can have a pop show when somebody scrolls a certain length down a page. Or ecommerce stores can ensure a popup appears after the completion of a sale.
Create Your Own Popups with Hello Bar
With Hello Bar, you get the flexibility to create and fully customize your own popups. You can change colors, fonts, placement and triggers to match your brand and strategy.
Conclusion: Hello Bar Is A Top Website Popup Design Tool
In summary, Hello Bar is the best tool for creating popup designs that are both pretty and high-converting. Its easy-to-use interface, no code editor, and library of popup design examples make it a must-have tool for all businesses. You can create exit intent popups, top bars, email capture units, and so many more.
Whether you need popups to generate leads, reduce cart abandonment or grow your email list, Hello Bar’s popup designs will help you achieve your goals. And with templates designed by pros you can be sure each popup design is tested to work.
Start using Hello Bar today to see how it can help you convert more of your website visitors into leads and customers!
