Get 83% More Real Estate Leads Online

There are a lot of different ways you can generate real estate leads. You can network with friends and family. You can spend money on online and offline advertising. You can join local business groups. You can also ask for referrals from past clients. The key in generating real estate leads is to test various lead generation strategies and tactics to figure out what works for you. But, with so many people spending so much time online, if you are not trying to generate real estate leads online you are probably missing out on a big opportunity.

Online lead generation real estate uses online marketing tools, strategies and tactics to generate real estate leads through search, webpages, social media and other forms of online content. Real estate agents have to understand online real estate lead generation if they want to grow their businesses and generate leads.

Real Estate Lead Generation Through Your Own Website Is One Of The Best Strategies for Real Estate Lead Generation

Yes, you can buy leads from Zillow and Redfin and a whole host of other sources. And, those leads are often pretty good because you know those people are in the market. However, those leads can get expensive and often time those same real estate leads are sold to multiple different real estate agents. This means you are competing with other agents for that client and it can be hard to differentiate yourself.

One great tool for real estate lead generation is your own website. Most agents have one and there are plenty of companies that offer sites built especially for real estate agents. But, having a real estate website is one thing – generating real estate leads from that website is an entirely different thing. Again, you aren’t the only real estate agent with a website and most visitors to a website are usually just browsing and don’t take any action.

However, don’t get discouraged because there are tools that can help you in using your website to scale up your real estate lead generation.

Hello Bar Is A Secret Weapon For A Real Estate Agent Wanting To Generate Leads From His/Her Website

Hello Bar has been helping companies of all sizes with lead generation for over a decade. And, while Hello bar doesn’t just operate in the real estate business, the company has specific tools and templates built for real estate lead generation. In fact, Hello Bar has been used in lead generation by real estate professionals and companies since the beginning.

With Hello Bar, real estate professionals generate leads through lead capture forms. These are forms that can quickly and easily be placed on your website to capture the interests and contact information from your visitors. Hello Bar is very effective in real estate lead generation with very high conversion and engagement rates. In fact, Hello Bar increases conversions by an average of 83%.

Why Leads Generated From Your Own Website Are So Valuable

New leads driven from potential clients that find you through your website are very valuable. This is because these are exclusive leads – in other words, that same lead isn’t being sold over and over. In addition to these being exclusive leads, these are also more engaged leads.

Usually these potential clients have spent more time on your site or have gotten to know you a bit. Or, they have engaged with your content or like the kind of listings that you have. Generating leads from potential clients on your own website usually results in leads that are higher quality. They convert at a higher rate and often have more loyalty.

Some Tips For Your Website If You Want To Increase Leads From Your Website

A website is key in real estate lead generation. But, while most real estate agents use a website for lead generation, very few actually get very many leads from their website. So, how can you be more successful in using your own website for real estate lead generation?

Well, driving more leads comes from two things:

1) Increasing more traffic to your website.

2) Getting a higher percentage of your visitors to become a lead or potential client.

Let’s break those down.

The first step in real estate lead generation through your own website is to increase your traffic. The best way to do that is to:

Include your website URL in all of your marketing materials.

Create great content that adds value to your potential clients. Create unique video, written and social content that shows you are a market leader in certain neighborhoods or price categories or kind of housing.

Learn a bit about SEO. You never want to write content just for SEO but knowing and understanding how your potential clients might find you is important. Think about what question your potential clients might have when looking for a new home. Or, consider how potential clients in your specific neighborhoods or price points might be thinking when they are online.

What are those potential clients searching for or asking? And, where are those potential clients hanging out online? Really get in the heads of your potential clients and then write content in a way that answers the questions they may be asking and the searching they are conducting online.

Have unique property listings and describe those listings. Easier said than done but when featuring listings on your site, don’t just use the same descriptions as everybody else. Give live to the property listings on your site and also consider SEO as you create those descriptions.

Write articles about real estate trends – what kind of houses are people looking for? what changes are you see in the habits of buyers? what are some great up and coming neighborhoods your potential clients should consider? Again, generating leads is one thing – generating leads from potential clients that you can serve well is the key.

Lead Generation Through Email Marketing & How Hello Bar Helps

There are plenty of plenty of potential clients that aren’t in the market right now but geek out about houses and real estate. Why not create a newsletter to build real relationships with people even before they are in the market. To generate leads, you need to show that you are a market leader in the, that you can be trusted and that you have some personality.

Email marketing is a great way to establish loyalty with potential and past clients and Hello Bar is great at helping you capture email addresses. Email marketing keeps you top of mind, establishes you as a market leader and helps you generate leads as people come into the market to buy.

How Hello Bar Serves The Real Estate Business

Hello Bar is loved by a ton of different industries but we have a fondness for the real estate business and, thankfully, the real estate business has a return fondness for Hello Bar. In fact, we have helped thousands of real estate agents generate leads and are part of the lead generation efforts of real estate companies big and small. We stand out in helping with real estate lead generation through:

Understanding the real estate market

We know the real estate market as we have friends and family that have been in real estate for decades and know just how difficult real estate lead generating can be.

Special templates to fit into your real estate lead generation strategies

Hello Bar includes beautifully designed templates, including templates designed to help generate leads for real estate agents. And, we have special design services if you want to take your lead generation efforts to the next level.

We understand online conversions

We understand what it takes to turn online traffic into leads. We have helped over 700,000 websites increase engagement and we have learned a lot of things in that process.

Multi-step forms are great to increase lead quality

Our multi-step forms are great for your lead generate. As you look to generate leads, you want those leads to be rich with information. With our multi step forms, you can generate leads that include more than just a name and phone number or email address. You can find out more about what that individual is looking for and generate leads that are more likely to close.

Other Keys For General Lead Generation

We love sharing overall keys for lead generation. And, since we have been a key tool for lead generation for over a decade, we have seen what works and what doesn’t. Below are some other keys for lead generation online. Some of these are specific to generate leads for real estate, while others are more general and apply to lead generation in any industry.

Add value

You want to add value for the user. Offer to share additional information or insights if somebody leaves their contact info. For example, maybe you have an ebook or video about a specific neighborhood you know well.

Have a clear call to action

Be sure you have a clear call to action when you are looking to generate leads online.

Know that lead generation is ongoing

You can’t just set up your lead generation efforts and forget them. Generating new leads on a regular basis is often a result of a series of different activities added together.

Constantly be learning about real estate marketing

Alway educate yourself. What new platforms are people using to discover real estate? What blogs or local media sites are people finding and enjoying. Maybe you should include real estate ads in some of those smaller sites or tap into influencers to generate more leads.

Be focused if you want to attract leads

You want to show that you are focused and are the best choice in a specific market – often, in attracting potential clients you want to be the best of “X”. For example, the best agent in a neighborhood, or a price point or a kind of house, etc…The real estate market is crowded and you want to stand out.

Conclusion