Category Conversion

When you create a sales funnel for your prospective customers, you lay the groundwork for a profitable business relationship with them. A sales funnel is nothing more than a tool at first glance, but it’s a pretty powerful one. You…

A/B testing is all the rage these days, but many entrepreneurs and marketers come up short. They’re A/B testing their emails, landing pages, sales pages, and other marketing materials, but they don’t glean anything useful from the data. It’s a…