Sumo Alternatives: Best Tools to Boost Your Conversion Game

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Author:

Michael Wicker

Published

August 3, 2024

Supercharge your marketing efforts with powerful Sumo alternatives like Hello Bar. Create popups, forms, and CTAs that turn your site visitors into leads and customers.

Why Choose A Sumo Alternative?

Sumo (now rebranded as BDOW!) has been a go-to website lead-generation solution for many businesses.

But as your business grows and your marketing needs evolve, you may need more sophisticated solutions. That’s why considering Sumo alternatives can unlock a world of possibilities, including:

  • Customization Options: Granted, BDOW! (formerly Sumo) offers a range of features. However, your business might require more customization options to tailor lead-capture forms and popups to match your branding.
  • Pricing Flexibility: Budget constraints can be a significant factor for small businesses and startups. Exploring affordable Sumo Alternatives can help you find a tool that offers the best value for your money and is just as effective.
  • User Experience: Some Sumo customers have occasionally faced issues with its interface and customer service. Sumo alternatives like Hello Bar provide better customer support and a more intuitive user interface.
  • Innovative Features: New players often bring novel and edgy features, such as sophisticated targeting options and A/B testing. Using Sumo Alternatives with innovative features can give you an edge over competitors. 

Ready to start boosting your conversions today? Hello Bar is a great Sumo alternative that can help you convert casual site visitors into leads and customers.

Top Sumo Alternatives You Must Consider

Exploring Sumo alternatives can offer diverse options for website engagement and conversion optimization.

Here are some of the top Sumo alternatives worth considering.

1. Hello Bar

Hello Bar Homepage CTAs
Image via Hello Bar

One of the most versatile Sumo alternatives, Hello Bar is known for its user-friendly interface and effective lead generation tools. Its drag-and-drop editor makes creating and launching targeted popups a breeze, even for those with no coding experience. Hello Bar’s popup types include alerts, bars, modals, sliders, and page takeovers. It has also launched a new inline feature to add forms and CTAs to blog posts.

Features:

  • A/B testing
  • Advanced targeting options
  • Visual editor and design assistant
  • Customizable templates and reports
  • Integration with major marketing platforms
  • 100s of prebuilt themes to suit different brand styles
  • Popup personalization by date and time, ad or campaign, or location

Pros:

  • Offers easy setup with no coding required and automatic site design detection
  • Boosts conversions with strategically placed, non-intrusive hello bars and exit-intent popups
  • Enhances user experience with mobile-optimized designs and seamless software integrations
  • Improves targeting with advanced options based on user behavior, device, and geolocation
  • Provides real-time analytics for data-driven decision-making and campaign optimization

Ideal For:

  • Small to medium ecommerce websites
  • Small to mid-sized businesses
  • Startups and SaaS companies
  • Bloggers and content creators

Pricing:

  • Starter: Free
  • Growth: $39/month
  • Premium: $69/month
  • Elite: $129/month

2. Poptin

Hello Bar Homepage CTAs
Image via Poptin

As an excellent conversion rate optimization platform, Poptin is one of the top-ranking Sumo alternatives.

You can use it to convert more site visitors into leads, customers, and subscribers. Its popup formats include lightbox, gamified, countdown, slide-in, fullscreen overlays, social widgets, and top and bottom bars.

Features:

  • Analytics dashboard
  • Exit-intent technology
  • Multi-language support
  • Mobile-friendly designs
  • Advanced triggers and targeting options

Pros:

  • Increases engagement with gamified popups like spin-the-wheel and scratch cards
  • Reduces cart abandonment using smart triggers and personalized exit-intent popups
  • Enhances multilingual reach with geolocation targeting, along with multi-currency support
  • Offers flexible design options with a user-friendly drag-and-drop editor
  • Improves lead quality with two-step opt-ins and multi-step forms

Ideal For:

  • Small to mid-sized ecommerce businesses
  • Digital marketers
  • Startups
  • Online educators

Pricing:

  • Free: $0/month
  • Basic: $25/month
  • Pro: $59/month
  • Agency: $119/month

3. Sleeknote

Hello Bar Homepage CTAs
Image via Sleeknote

Renowned for helping ecommerce brands engage site visitors with targeted, on-site messages, Sleeknote is yet another key popular alternative to Sumo. Its popup types include forms, slide-ins, sidebars, and gamified.

Features:

  • Advanced targeting options
  • Detailed, real-time analytics
  • 120+ customizable templates
  • One-click copyable coupon codes
  • Mobile-specific displays
  • Gamification elements
  • Teaser functionality

Pros:

  • Increases sales and engagement with offer promotions and product recommendations
  • Enhances lead generation with giveaways, discounts, and newsletter popups
  • All features (except advanced goal tracking) available in all plans
  • Permits uploading your fonts and adding videos and HTML
  • Offers flexibility with campaign scheduling
  • Provides detailed performance insights
  • Offers personalized user experiences

Ideal For:

  • Mid-sized to large ecommerce businesses
  • B2B companies
  • Digital agencies

Pricing:

  • Lite: $69/month
  • Basic: $83/month
  • Plus: $155/month
  • Pro: $319/month
  • Premium: $470/month

4. Wisepops

Hello Bar Homepage CTAs
Image via Wisepops

Wisepops stands out among Sumo alternatives for offering intelligent popups and AI-powered wishlist notifications. Its popup formats include tabs, embeds, popups, and sticky bars.

Features:

  • AI-powered targeting
  • Multi-step campaigns with gamification elements
  • Onsite surveys, including exit-intent and feedback popups
  • Notification feed with 9 ready-to-go notification templates
  • Real-time segmentation and A/B testing
  • Responsive, mobile-friendly design

Pros:

  • Boosts conversions with AI-powered targeting and personalization
  • Enhances campaign effectiveness with advanced A/B and multivariate testing
  • Improves user experience with context-aware popups and banners
  • Offers seamless integration with major ecommerce platforms and marketing tools
  • Provides detailed insights with advanced analytics and reports

Ideal For:

  • Mid-sized to large ecommerce businesses
  • SaaS companies
  • Digital marketers
  • Online publishers

Pricing:

  • Based on monthly pageviews:
    • 50K views: $49/month
    • 100K views: $79/month
    • 250K views: $149/month
    • 500K views: $199/month
    • 1M views: $299/month
  • Wisepops One: Starting at $499/month

5. OptiMonk

Hello Bar Homepage CTAs
Image via OptiMonk

Go beyond basic popups with OptiMonk, one of the most powerful Sumo alternatives. It’s designed to maximize conversions and automate your marketing efforts with a wide range of onsite retargeting and personalization tools.

OptiMonk’s popup types include side messages, sticky bars, embedded forms, surveys, full-screen popups, and gamified popups.

Features:

  • 300+ professional, customizable templates and themes
  • AI-powered conversion optimization
  • Smart product recommendations
  • Dynamic content personalization
  • Advanced segmentation
  • Exit-intent technology
  • Multivariate testing

Pros:

  • Increases sales with dynamic product recommendations and personalized offers
  • Enhances customer retention through targeted onsite retargeting campaigns
  • Improves conversion rates with AI-driven optimization and multivariate testing
  • Offers advanced segmentation for highly targeted messaging
  • Provides comprehensive funnel analysis for optimizing the entire customer journey

Ideal For:

  • Medium-sized to large ecommerce businesses
  • Digital marketers
  • Content creators
  • Online service providers

Pricing:

  • Free: $0/month
  • Essential: $39/month
  • Growth: $99/month
  • Premium: $249/month
  • Master: Custom pricing
  • OptiMonk AI: Starting from $249/month

Sumo Alternatives: A Quick Comparison

When exploring Sumo alternatives, it’s essential to compare key features and pricing to find the best fit.

Here’s a table comparing the various Sumo alternatives.

FeaturesHello BarPoptinSleeknoteWisepopsOptiMonk
Exit-Intent PopupsYesYesYesYesYes
Popup typesAlerts, Lightbox, Countdown, Slide-in, Fullscreen Overlays, Social Widgets, Top & Bottom Bars, InlineLightbox, Gamified, Countdown, Slide-in, Fullscreen Overlays, Social Widgets, Top & Bottom BarsForms, Slide-ins, Sidebars, GamifiedTabs, Embeds, Popups, Sticky BarsSide Messages, Sticky Bars, Embedded Forms, Surveys, Fullscreen Popups, Gamified Popups
A/B TestingYesYesYesYesYes
Drag-and-Drop BuilderYesYesYesYesYes
Advanced TargetingYesYesYesYesYes
Integration Options20+120+120+50+50+
Free plan availableYesYesNoNoYes
PricingStarting from $29Starting from $25Starting from $69Starting from $49Starting from $39

Why Should You Choose Hello Bar?

Hello Bar stands out as a user-friendly Sumo alternative that enhances your website’s engagement without disrupting the user experience. Here’s what it offers.

No coding is required! It has a user-friendly interface that makes creating and launching popups a breeze.

Get started quickly and focus on crafting compelling messages that drive great results.

Unleash your creativity with a wide range of pre-designed templates or build your own from scratch.

Hello Bar offers complete control over colors, fonts, and layouts to perfectly match your brand.

Deliver the right message to the right audience. You can target popups based on user behavior, device type, & more.

Plus, Hello Bar’s A/B testing feature lets you optimize campaigns for maximum impact.

Increase leads, sales, and user engagement with Hello Bar.

From eye-catching popups to discreet slide-ins, capture visitor attention and drive conversions effortlessly.

Benefit from a robust free plan with essential features.

Whether you’re a small startup or a large enterprise, Hello Bar offers scalable plans to match your budget.

Integrate Hello Bar with your existing tools and platforms.

Effortlessly streamline your marketing efforts with smooth compatibility for a cohesive and efficient workflow.

Use Hello Bar to create high-converting popups and forms and capture more leads from your website.

Elevate Your Conversion Strategy Now

Hello Bar Features

Going beyond simple popups, Hello Bar offers a comprehensive suite of tools to capture attention and drive conversions.

Here’s what makes it an invaluable addition to your marketing toolkit.

Timed Displays

Set your popups to appear at specific times or after a visitor spends a specific amount of time on a page.

Targeting Options

Display relevant messages based on user behavior, such as the specific page they are on or exit intent.

Analytics Dashboard

Track your popups’ and forms’ performance with detailed insights and make data-driven decisions.

Template Variety

Choose from a wide range of pre-designed templates to quickly design professional popups.

A/B Testing

Optimize your conversion rates by testing different designs and messages to find what resonates with your audience.

Social Integration

Easily promote your social media profiles and increase your follower base directly from your website.

Mobile Optimization

Ensure your messages are perfectly displayed on all devices, catering to both desktop and mobile users.

Non-Intrusive UX

Provide a seamless and non-disruptive user experience with hello bars that remain on the screen without blocking content.

Premium Support

Gain access to dedicated support for all your design, technical, and integration needs for smooth implementation.

Ready to unlock powerful features and see real results? Experience the difference today!

Capture More Leads Today

FAQs

What is the best alternative to Sumo?

There are several BDOW! (formerly known as Sumo) alternatives that offer enhanced features and better integration options for your business. These include:

Each of these tools has its unique strengths. However, Hello Bar stands out for its ease of use, effectiveness, and seamless integration with platforms like AWeber.

 Is Sumo software free?

Sumo (BDOW!) does offer a free plan, but it comes with limitations:

To access its full functionality and remove BDOW! branding, you’ll need to upgrade to a paid plan. There are three BDOW! plans available, which are:

Please note that ecommerce features and advanced analytics are only available in the Plus and Pro plans.

What is the Hello Bar used for?

A hello bar is a versatile non-intrusive banner that is placed at the top of a web page. It remains on the screen while users browse your website. It is primarily a list-builder tool that can be used for:

How to install the Hello Bar plugin in WordPress?

Configuring Hello Bar for WordPress is a straightforward process. Here’s a breakdown of the steps to install Hello Bar on your WordPress site:

Is Hello Bar free?

Yes, Hello Bar offers a free Starter plan with limited views. More advanced features, including A/B testing, are available in the paid plans. Get started with Hello Bar for free and boost your site’s conversions.

Michael Wicker
Michael Wicker

Michael Wicker is a growth hacker and growth marketer that splits his time between the beaches of San Diego, California and the mountains of Utah. Known as "Wicker" to all of those around him, he geeks out on marketing and growth funnels, gets excited about running optimization tests, and obsesses about CRO and retention marketing. Wicker has helped lead growth efforts at companies such as Hello Bar, Subscribers, Qualaroo and Online Guru.