Sumo Alternatives: Best Tools to Boost Your Conversion Game
I hope you enjoy this blog post. If you want Hello Bar to grow your leads, click here.
Author:
Michael Wicker
Published
August 3, 2024
Supercharge your marketing efforts with powerful Sumo alternatives like Hello Bar. Create popups, forms, and CTAs that turn your site visitors into leads and customers.
Why Choose A Sumo Alternative?
Sumo (now rebranded as BDOW!) has been a go-to website lead-generation solution for many businesses.
But as your business grows and your marketing needs evolve, you may need more sophisticated solutions. That’s why considering Sumo alternatives can unlock a world of possibilities, including:
Customization Options: Granted, BDOW! (formerly Sumo) offers a range of features. However, your business might require more customization options to tailor lead-capture forms and popups to match your branding.
Pricing Flexibility: Budget constraints can be a significant factor for small businesses and startups. Exploring affordable Sumo Alternatives can help you find a tool that offers the best value for your money and is just as effective.
User Experience: Some Sumo customers have occasionally faced issues with its interface and customer service. Sumo alternatives like Hello Bar provide better customer support and a more intuitive user interface.
Innovative Features: New players often bring novel and edgy features, such as sophisticated targeting options and A/B testing. Using Sumo Alternatives with innovative features can give you an edge over competitors.
Exploring Sumo alternatives can offer diverse options for website engagement and conversion optimization.
Here are some of the top Sumo alternatives worth considering.
1. Hello Bar
One of the most versatile Sumo alternatives, Hello Bar is known for its user-friendly interface and effective lead generation tools. Its drag-and-drop editor makes creating and launching targeted popups a breeze, even for those with no coding experience. Hello Bar’s popup types include alerts, bars, modals, sliders, and page takeovers. It has also launched a new inline feature to add forms and CTAs to blog posts.
Features:
A/B testing
Advanced targeting options
Visual editor and design assistant
Customizable templates and reports
Integration with major marketing platforms
100s of prebuilt themes to suit different brand styles
Popup personalization by date and time, ad or campaign, or location
Pros:
Offers easy setup with no coding required and automatic site design detection
Boosts conversions with strategically placed, non-intrusive hello bars and exit-intent popups
Enhances user experience with mobile-optimized designs and seamless software integrations
Improves targeting with advanced options based on user behavior, device, and geolocation
Provides real-time analytics for data-driven decision-making and campaign optimization
Ideal For:
Small to medium ecommerce websites
Small to mid-sized businesses
Startups and SaaS companies
Bloggers and content creators
Pricing:
Starter: Free
Growth: $39/month
Premium: $69/month
Elite: $129/month
2. Poptin
As an excellent conversion rate optimization platform, Poptin is one of the top-ranking Sumo alternatives.
You can use it to convert more site visitors into leads, customers, and subscribers. Its popup formats include lightbox, gamified, countdown, slide-in, fullscreen overlays, social widgets, and top and bottom bars.
Features:
Analytics dashboard
Exit-intent technology
Multi-language support
Mobile-friendly designs
Advanced triggers and targeting options
Pros:
Increases engagement with gamified popups like spin-the-wheel and scratch cards
Reduces cart abandonment using smart triggers and personalized exit-intent popups
Enhances multilingual reach with geolocation targeting, along with multi-currency support
Offers flexible design options with a user-friendly drag-and-drop editor
Improves lead quality with two-step opt-ins and multi-step forms
Ideal For:
Small to mid-sized ecommerce businesses
Digital marketers
Startups
Online educators
Pricing:
Free: $0/month
Basic: $25/month
Pro: $59/month
Agency: $119/month
3. Sleeknote
Renowned for helping ecommerce brands engage site visitors with targeted, on-site messages, Sleeknote is yet another key popular alternative to Sumo. Its popup types include forms, slide-ins, sidebars, and gamified.
Features:
Advanced targeting options
Detailed, real-time analytics
120+ customizable templates
One-click copyable coupon codes
Mobile-specific displays
Gamification elements
Teaser functionality
Pros:
Increases sales and engagement with offer promotions and product recommendations
Enhances lead generation with giveaways, discounts, and newsletter popups
All features (except advanced goal tracking) available in all plans
Permits uploading your fonts and adding videos and HTML
Offers flexibility with campaign scheduling
Provides detailed performance insights
Offers personalized user experiences
Ideal For:
Mid-sized to large ecommerce businesses
B2B companies
Digital agencies
Pricing:
Lite: $69/month
Basic: $83/month
Plus: $155/month
Pro: $319/month
Premium: $470/month
4. Wisepops
Wisepops stands out among Sumo alternatives for offering intelligent popups and AI-powered wishlist notifications. Its popup formats include tabs, embeds, popups, and sticky bars.
Features:
AI-powered targeting
Multi-step campaigns with gamification elements
Onsite surveys, including exit-intent and feedback popups
Notification feed with 9 ready-to-go notification templates
Real-time segmentation and A/B testing
Responsive, mobile-friendly design
Pros:
Boosts conversions with AI-powered targeting and personalization
Enhances campaign effectiveness with advanced A/B and multivariate testing
Improves user experience with context-aware popups and banners
Offers seamless integration with major ecommerce platforms and marketing tools
Provides detailed insights with advanced analytics and reports
Ideal For:
Mid-sized to large ecommerce businesses
SaaS companies
Digital marketers
Online publishers
Pricing:
Based on monthly pageviews:
50K views: $49/month
100K views: $79/month
250K views: $149/month
500K views: $199/month
1M views: $299/month
Wisepops One: Starting at $499/month
5. OptiMonk
Go beyond basic popups with OptiMonk, one of the most powerful Sumo alternatives. It’s designed to maximize conversions and automate your marketing efforts with a wide range of onsite retargeting and personalization tools.
OptiMonk’s popup types include side messages, sticky bars, embedded forms, surveys, full-screen popups, and gamified popups.
Features:
300+ professional, customizable templates and themes
AI-powered conversion optimization
Smart product recommendations
Dynamic content personalization
Advanced segmentation
Exit-intent technology
Multivariate testing
Pros:
Increases sales with dynamic product recommendations and personalized offers
Enhances customer retention through targeted onsite retargeting campaigns
Improves conversion rates with AI-driven optimization and multivariate testing
Offers advanced segmentation for highly targeted messaging
Provides comprehensive funnel analysis for optimizing the entire customer journey
Ideal For:
Medium-sized to large ecommerce businesses
Digital marketers
Content creators
Online service providers
Pricing:
Free: $0/month
Essential: $39/month
Growth: $99/month
Premium: $249/month
Master: Custom pricing
OptiMonk AI: Starting from $249/month
Sumo Alternatives: A Quick Comparison
When exploring Sumo alternatives, it’s essential to compare key features and pricing to find the best fit.
Here’s a table comparing the various Sumo alternatives.
Features
Hello Bar
Poptin
Sleeknote
Wisepops
OptiMonk
Exit-Intent Popups
Yes
Yes
Yes
Yes
Yes
Popup types
Alerts, Lightbox, Countdown, Slide-in, Fullscreen Overlays, Social Widgets, Top & Bottom Bars, Inline
Lightbox, Gamified, Countdown, Slide-in, Fullscreen Overlays, Social Widgets, Top & Bottom Bars
Hello Bar stands out as a user-friendly Sumo alternative that enhances your website’s engagement without disrupting the user experience. Here’s what it offers.
No coding is required! It has a user-friendly interface that makes creating and launching popups a breeze.
Get started quickly and focus on crafting compelling messages that drive great results.
Unleash your creativity with a wide range of pre-designed templates or build your own from scratch.
Hello Bar offers complete control over colors, fonts, and layouts to perfectly match your brand.
Deliver the right message to the right audience. You can target popups based on user behavior, device type, & more.
Plus, Hello Bar’s A/B testing feature lets you optimize campaigns for maximum impact.
Increase leads, sales, and user engagement with Hello Bar.
From eye-catching popups to discreet slide-ins, capture visitor attention and drive conversions effortlessly.
Benefit from a robust free plan with essential features.
Whether you’re a small startup or a large enterprise, Hello Bar offers scalable plans to match your budget.
Integrate Hello Bar with your existing tools and platforms.
Effortlessly streamline your marketing efforts with smooth compatibility for a cohesive and efficient workflow.
Use Hello Bar to create high-converting popups and forms and capture more leads from your website.
There are several BDOW! (formerly known as Sumo) alternatives that offer enhanced features and better integration options for your business. These include:
Hello Bar
Poptin
Sleeknote
OptiMonk
Wisepops
Each of these tools has its unique strengths. However, Hello Bar stands out for its ease of use, effectiveness, and seamless integration with platforms like AWeber.
Is Sumo software free?
Sumo (BDOW!) does offer a free plan, but it comes with limitations:
BDOW! branding
Basic features only
Less than 10K monthly visits
To access its full functionality and remove BDOW! branding, you’ll need to upgrade to a paid plan. There are three BDOW! plans available, which are:
Starter: $15/month
Plus: $25/month
Pro: $49/month
Please note that ecommerce features and advanced analytics are only available in the Plus and Pro plans.
What is the Hello Bar used for?
A hello bar is a versatile non-intrusive banner that is placed at the top of a web page. It remains on the screen while users browse your website. It is primarily a list-builder tool that can be used for:
Displaying announcements or promotions
Capturing email leads for email marketing campaigns
Showcasing new products or services
Offering discounts or special deals
Encouraging newsletter sign-ups
How to install the Hello Bar plugin in WordPress?
Configuring Hello Bar for WordPress is a straightforward process. Here’s a breakdown of the steps to install Hello Bar on your WordPress site:
Plugin Installation:
Navigate to the “Plugins” section in the WordPress admin panel
Select “Add New” and search for “Hello Bar”
Click “Install” and then “Activate” the plugin
Snippet Activation:
Find Hello Bar in the admin panel and click it
Copy the site snippet from your Hello Bar Dashboard
Paste the snippet into the Hello Bar field and click ‘Activate Hello Bar’
Is Hello Bar free?
Yes, Hello Bar offers a free Starter plan with limited views. More advanced features, including A/B testing, are available in the paid plans. Get started with Hello Bar for free and boost your site’s conversions.
Michael Wicker is a growth hacker and growth marketer that splits his time between the beaches of San Diego, California and the mountains of Utah. Known as "Wicker" to all of those around him, he geeks out on marketing and growth funnels, gets excited about running optimization tests, and obsesses about CRO and retention marketing. Wicker has helped lead growth efforts at companies such as Hello Bar, Subscribers, Qualaroo and Online Guru.