Best OptinMonster Alternatives To Increase Conversions

If you run an online business, you must have heard about OptinMonster, a popular software for lead generation and email list building. It is a robust tool that can deliver good results. However, the features you need at the price point that works for you may not exactly match what it offers. It’s the same story with every software tool.

Although OptinMonster has its pros for lead generation, some users find it lacking in certain areas. If you find it too expensive, does not come with a free trial, or has limited features in its basic plan, searching for an OptinMonster alternative is the logical step. That’s probably why you’re here—and you’ve come to the right place.

Why Consider an OptinMonster Alternative?

There is no doubt that OptinMonster has indeed been a solution of choice for many businesses. But if you want more freedom in pricing, improved customer service, or options closer to what you need, you may need to search for an OptinMonster substitute. By understanding your specific situation, whether you are a startup looking for reasonable prices, a growing business requiring more refined targeting abilities, or an enterprise expecting more analytical functions, you will learn that there are other tools that could serve as the best OptinMonster alternatives for your needs.

Here is why you need an OptinMonster Alternative

Pricing Flexibility

One drawback of OptinMonster is that it can become expensive for small businesses and startups, depending on the features you want. Competitors certainly provide more pricing flexibility and affordable pricing in general. Searching for an OptinMonster alternative could help you find a tool that offers similar features at a more accessible price point.

Enhanced Features

Despite OptinMonster being robust, its competitors offer some powerful features like better A/B testing, dynamic product suggestions, and highly segmented audience targeting that can deliver higher conversion rates. If you need more advanced capabilities, an OptinMonster alternative might be just what you need.

Better Integrations

Some basic features, like integration with Klaviyo or HubSpot, are available only in OptinMonster’s higher subscription plans. However, some other OptinMonster alternatives offer such integrations as part of their more basic plans.

Improved User Experience

OptinMonster has a less intuitive interface and does not provide a really great user experience. There are OptinMonster alternatives that make campaign setup and management fast and easy.

Best OptinMonster Alternatives

There are a variety of options to consider as you research OptinMonster alternatives. Below are some of the more popular ones, and we have provided some more information on what makes each one a bit different.

1. Hello Bar

HelloBar is an effective and trusted tool for conversion rate optimization that can benefit businesses of any size to maximize lead collection and engagement. As an OptinMonster alternative, what sets it apart is its many popup types: modals, full-screen takeovers, and non-intrusive header and footer bars.

HelloBar provides a great user experience with its easy-to-use drag-and-drop interface with hundreds of pre-built and customizable themes. It has advanced targeting options based on user behavior, device, and geolocation, delivering the right message to the right customer at the right time. As an OptinMonster alternative, it offers more affordable options without compromising functionality.

HelloBar also offers useful analytics and A/B testing options to improve your campaigns based on data-driven decisions. Used and endorsed by digital marketing experts such as Neil Patel, HelloBar has been used by over 600K websites to increase conversions and engagement and to grow email subscribers, making it a strong OptinMonster alternative.

Features:

• Different popup types to choose from–modals, navigation bars, sliders, and full-page takeovers
• A/B testing
• Advanced targeting options
• Visual editor and design assistant
• Customizable templates and reports
• Integration with top marketing platforms
• 100s of prebuilt themes to suit different brand styles
• Popup personalization by date and time, ad or campaign, or location

Pros:

• Easy to use drag-and-drop builder
• Boosts conversions with non-intrusive hello bars and exit-intent popups
• Advanced targeting options that drive great conversion rates
• Easy to integrate with top tools; partnered with Zapier for expanded connectivity

Ideal For:

• Small to medium enterprises who want to generate more leads and sales.
• Marketers in search of better tools for generating leads and retaining customers.

Pricing:

• Free Plan: Limited functionality for sites up to 100 pages
• Growth Plan: $29/month – Best for small and medium businesses, allows up to 50,000 popups per month
• Premium Plan: >$99/month – Recommended for mid-sized websites with up to 150,000 popup displays a month
• Elite Plan: $99/month – This plan is intended for popular and visited websites, the number of popups allowed is 500,000 per month

2. Sleeknote

Sleeknote is another alternative that can be used instead of OptinMonster, which provides simple tools for engaging with website visitors. It offers choices for creating pop-ups, sidebars, pop-ups, slide-ins, and some parts of gamification that are intended to increase conversions without being too invasive. The drag-and-drop interface is straightforward, though it doesn’t offer much beyond standard customization.

For those looking to accomplish simple tasks like encouraging newsletter sign-ups or guiding visitors through a site, Sleeknote provides the necessary functions. However, its feature set might feel limited for small to medium-sized businesses that require more advanced options or detailed targeting.

Sleeknote includes basic real-time analytics and reporting features that provide insights into campaign performance. While it may suit certain businesses, those looking for a more comprehensive solution might find other options better aligned with their goals as a preferred OptinMonster substitute.

Features:

• Drag-and-drop editor with 120+ templates available for customization
• Advertising targeting, which is based on business users’ behavior and the phase they are at in their purchasing cycle
• Using real-time data analytics and reporting to enhance strategies based on real-time data.
• The features that allow designing and editing for mobile devices.
• Connects with over 1,200+ sales and marketing tools such as HubSpot, Campaign Monitor, Drip, Apsis, and others.
• One-click coupon code copy feature
• Feature for uploading own fonts and ability to insert videos or HTML into popups

Pros:

• Easy-to-use interface that lets marketers design and deploy popups even in the absence of a design or development team
• Advanced popups that allow popup design to match with the rest of the website
• Ultimate targeting options that enable unique value propositions to users
• Compatibility with various marketing solutions
• Mobile-optimized popups

Ideal For:

• Big businesses and e-commerce stores that need to set up data-driven popups
• Digital marketers who are in search of an effective, intuitive tool for lead generation and conversion rate optimization
• Organizations that would like to share relevant messages with their target audience at different funnel stages

Pricing:

• Lite: €49/month (billed annually) for 25,000 visitors/month (approximately 75,000 page views.)
• Basic: €59 per month to be paid annually for 50,000 visitors per month (approximately 150,000 pageviews).
• Plus: €114/month billed annually for 125,000 visitors/month (around 375,000 pageviews)
• Pro: €225/month (billed annually) for 300,000 unique monthly visitors, which is approximately 900,000 page impressions.
• Premium: €369 per month for 500,000 unique visitors per month (about 1.5 million page impressions a month).

3. BDOW! (Formerly Known as Sumo)

BDOW!, previously known as Sumo, is a straightforward tool aimed at helping users grow email lists and engage visitors through popups and forms. It’s primarily designed for content marketing and list-building, offering basic form visibility control. The tool’s minimal features make it a functional yet unsophisticated OptinMonster substitute.

Key elements to highlight are the click-trigger popup, which is subject to users’ actions. The free version is very basic, which makes it more appropriate for very small websites or for people who are just starting with lead generation. It provides A/B testing but only for paid versions, which may disadvantage users operating on a limited budget.

BDOW! might be a reasonable choice for those looking for an uncomplicated and affordable solution, but it doesn’t offer the depth or versatility that more advanced tools provide. It’s a simple tool that may meet basic needs but might fall short for users requiring more robust features. If you’re on the hunt for a cheap OptinMonster alternative, BDOW! could be worth considering.

Features:

• Popups that are activated by user clicks and adapt to the user’s actions
• Smart-mode exit intent (available only in paid versions)
• Personalized pop-ups for email subscription
• Easy integration with email apps
• A/B testing is available only in paid plans

Pros:

• Intuitive and minimalistic design with an emphasis on must-have popups
• Programmable for better control over design features
• It has a free plan
• Overall better customer support than many other tools out there
• Complements well simple content marketing strategies

Ideal For:

• It is ideal for small businesses and startups searching for a cheap way to build their email list.
• Right fit for those content marketers who are looking for a lightweight but efficient popup plugin
• Users who are satisfied with foundational connectors and do not need complex functions
• Companies that prefer to operate with cheap solutions over complex ones

Pricing:

• Free Plan: For 1 website with less than 10,000 monthly unique visitors with basic tools such as opt-in forms via email, the possibility to customize the design, social media integration, visitor segmentation, and up to 500 emails per month
• Starter: Starting at $12/month ($144 billed annually) with features such as allowing up to 500 emails per month, the ability to fully design the landing page, social sharing options, targeting visitors, and does away with BDOW! branding
• Plus: The ‘Plus’ plan costs $19 per month and $228 per year and allows for up to 5,000 emails per month, the option to target specific visitors, A/B testing, and further eCommerce features, including cart abandonment and discount code features
• Pro: Costs $39/month ($468 billed annually), includes 10,000 emails per month, all Plus plan features, additional analytics, and better eCommerce layout options

4. Wisepops

Wisepops is a straightforward tool for creating popups, bars, and banners on websites. It is an alternative to OptinMonster, especially for those in online retail and SaaS looking to enhance email lists and conversion rates.

The drag-and-drop editor and over 150 templates make creating popups for collecting customer data like names and email addresses is relatively easy. The targeting features are functional, but they do not provide the level of detail required by power users.

Wisepops has all the features and integrations available in the free plan, and the cost depends on the number of page views. While it has basic analytics and A/B testing, its features are rather basic, so it is a decent OptinMonster alternative with affordable functionalities.

Features:

• The drag-and-drop editor has over 150 templates that are easily customizable.
• Over 30 targeting opportunities for visitors, such as behavioral and geographic targeting
• Audience targeting for more specific and effective communication
• Cart abandonment and goal/revenue capture
• Popups, bars, embedded forms, and onsite notifications
• Connection with Zapier and other apps, including standard Shopify fields and Klaviyo lists
• Advanced A/B testing for the campaign to improve the performance

Pros:

• Flexible and competitive pricing with no hidden costs and all the features available across the tiers.
• Current, easy-to-use layout with highly customizable features
• Conversion-oriented functions, which are integrated into the Shopify properties and Klaviyo segments
• Web alerts to capture the attention of web users appropriately
• Free 14-day trial, no obligation

Ideal For:

• E-commerce websites and SaaS companies who want to improve their email list acquisition and sales
• Digital marketers who want a sleek and user-friendly popup solution that also offers precise targeting capabilities
• Companies that need their clients to be able to see what they are paying for without limitations to the plans they choose

Pricing:

• Free Trial: A trial period of 14 days with all the features of the software fully unlocked
• Paid Plans: Begin at $49 per month, with an individual price point tied to the number of page views rather than the number of features

Special Offer: Enterprise and Shopify Plus stores have a more specialized version called Wisepops One, which has extra features and assistance

5. OptiMonk

OptiMonk is an OptinMonster alternative that aims to enhance customer interactions and sales for businesses without charging a lot of money. Some fundamental features include AI-driven A/B testing and personalization tools, which help develop more specific user experiences.

It has a fairly good library of over 300 popup templates that can be used to create campaigns with no coding involved. Although these features are beneficial, they do not contribute to positioning OptiMonk as a premium solution but as an affordable one.

OptiMonk is especially useful for eCommerce merchants seeking to increase the average order value and minimize cart abandonment. However, it is more of an alternative to OptinMonster in terms of functionality rather than a tool that brings something new and better.

Features:

• Smart A/B Testing and Smart Personalization with Artificial Intelligence
• More than 300 templates of the pop-up window can be customized.
• Real-time suggestions to enhance sales performance
• Pop-up campaigns that can be purchased by marketers and used without additional customization
• Advanced analytical and reporting capabilities
• Compatibility with over 100 applications, such as email marketing software

Pros:

• AI enhancements for adaptive and customized user interactions
• Large repository of templates with many options for customization based on the application.
• User-friendly interface with a no-code editor, which makes it easy to use for everyone
• Cross-sell and up-sell strategies to enhance the average order value
• Cart-based targeting for dynamic engagement with visitors

Ideal For:

• eCommerce brands to increase their sales through personalization.
• Marketers who are looking for AI-based recommendations and improvements for better conversion rates
• Companies seeking an all-in-one solution that provides the ability to design and create a product with high analytical capabilities

Pricing:

• Free Plan: Includes 15,000 pageviews/month, 1 domain, all features, unlimited campaigns, and unlimited seats (with OptiMonk branding)
• Essential: $39/month, 30,000 pageviews/month, 2 domains, all features, unlimited campaigns, unlimited seats, unbranded popups
• Growth: $99/month, 100,000 pageviews/month, 4 domains, all features, unlimited campaigns, unlimited seats, unbranded popups
• Premium: $249/month, 500,000 pageviews/month, 10 domains, all features, unlimited campaigns, unlimited seats, unbranded popups
• OptiMonk AI: $249/month, which includes additional AI tools: Smart A/B Testing, Smart Product Page Optimizer, Smart Personalization, and Smart Popups
• Master: Custom pricing allows for custom pageview limits, unlimited domains, all features, custom campaigns, unlimited seats, and unbranded popups

6. Picreel

Picreel is an OptinMonster-like tool that can help generate leads and increase conversion rates on the website. It is intended to display particular messages to the visitors who may be planning to leave your site hence minimizing bounce rates and gaining lost leads.

The features offered by Picreel include popups, nanobars, and forms related to your brand. It has over 100 pre-designed popup templates and allows the creation of custom, professional-looking forms that could enhance conversion rates.

This OptinMonster alternative is intended to provide basic targeting and triggering options that will help businesses that need uncomplicated and effective solutions. Picreel also has features for A/B testing and analytics to monitor and adjust your campaigns.

Features:

• A customizable popup form that is responsive with over 100 templates.
• Basic concepts of targeting strategies to get access to some segments.
• Features such as Popup, nanobar, and form personalization.
• Postclick options are available to set an action based on the visitors’ actions.
• Integration with over 700 marketing platforms, such as MailChimp, Joomla, and Zapier.
• The campaign will be monitored through A/B testing and analytics.

Pros:

• It helps reduce bounce rates and captures traffic that may be of interest.
• Offers an extensive list of templates that can be easily customized.
• Provides a simple targeting and triggering feature.
• It can be easily used in conjunction with several marketing assets.

Ideal For:

• Businesses require a simple solution to increase the conversion rate of their existing visitors.
• Marketers who need a basic level of targeting and personalization features.

Pricing:

• Free Plan: It allows up to 5,000 visitors per month, and has an unlimited number of campaigns, domains, and popups.
• Paid Plans: Pricing begins at $9.49 per month for additional features like better targeting, split testing, and improved templates.

7. Thrive Leads

Thrive Leads can be considered as a basic OptinMonster’s analog that offers a solution in a rather straightforward manner. This tool is under the Thrive Suite, a web development tool that includes a theme builder and a landing page builder, among others.

The smart targeting feature of Thrive Leads, for example, allows you to display different types of popups to subscribers who are already on your list. This level of customization makes your messages relevant and interesting to your audience. It also offers a good number of opt-in forms that are highly responsive and do not slow down the speed of your site.

The other feature that can be discussed about Thrive Leads is the detailed reporting that will help you understand how your forms perform. It lets you track the conversion rate, impressions, and list growth on different forms, groups, or campaigns.

Features:

• Selective user engagement smart targeting tools.
• A form builder that uses the drag-and-drop method and has many templates to choose from.
• Responsive design also ensures that the forms load quickly, regardless of the device being used.
• The capability to automatically drive A/B tests to optimize the form.

Pros:

• Simple customization using a drag-and-drop feature.
• Sophisticated targeting and the ability to conduct A/B tests.
• Campaign tracking and analysis to ensure effective and efficient marketing strategies.

Ideal For:

• This is for WordPress users who are in search of a simple yet effective lead-generation plugin.
• Marketers need more specific data and the ability to perform sophisticated operations.

Pricing:

• Thrive Suite Quarterly: $149/quarter, includes all the Thrive Themes WordPress plugins, Thrive Theme Builder, and support for up to five sites.

8. ConvertBox

ConvertBox is a plugin with a cloud version, and it works as a single interface providing a seamless experience. It enables you to produce custom on-site messages that work well with the targeted audiences.

When using ConvertBox, you can easily change the appearance of your popups to suit your brand and the theme of your website. Some types of popups that can be used include opt-in forms, slide-ins, and full-page takeovers, all of which, if used strategically, assist in capturing the visitors’ attention.

This tool’s targeting rules and triggers are quite easy to understand and implement, thus enabling the marketing teams to develop and launch effective campaigns that will yield results. ConvertBox is a solid OptinMonster substitute, offering a cost-effective alternative to businesses seeking customizability and ease of use.

Pros:

• A simple-to-use drag-and-drop visual editor for creating popups
• Sophisticated triggers and smart targeting methodologies to enable engagement
• The high degree of flexibility in personalizing the messages that can be sent.
• The ability to perform split tests to fine-tune the approaches.
• Real-time analysis that offers a comprehensive breakdown of results.

Ideal For:

• Companies interested in delivering custom and relevant on-site communications
• Marketing departments that require an uncomplicated platform for their marketing campaigns
• Businesses that require a one-time solution for perpetual use without any additional costs

Price:

• It starts from $495 per lifetime license (this offer is valid for a limited time only).

9. Getsitecontrol

Getsitecontrol is a flexible and cheap OptinMonster alternative that works well for businesses that need to create and manage multiple custom widgets without steep learning curves. It is easy to use and comes equipped with a dashboard from where you can easily create popups, slide-ins, floating bars, full-screen messages, etc. Simple animations are one of the most prominent advantages of Getsitecontrol as they can help grab visitors’ attention and make the website more interesting.

The tool has a wide range of popup templates that can be easily edited to fit your brand’s image and feel. Also, it has A/B split testing features, which help you optimize your campaigns for better results in the future. The additional features for display and triggering guarantee the messages are delivered to the right people at the right time, increasing user interest.

Getsitecontrol does not have a lot of tutorials which can be critical for beginners in digital marketing tools. Further, the free and unrestricted publishing of widgets is a benefit, but it may also result in information overload, especially if poorly organized.

Pros:

• Easy-to-use form builder with flexible form customization features
• Pricing is relatively cheap, but the number of features offered is somewhat limited.
• A/B testing and enhanced display triggers

Ideal For:

• For businesses looking for an affordable, easy-to-use popup tool

Price:

• There is a Free plan, a Pro plan at $19 per month, and a Pro Max plan at $29 per month

10. Unbounce

Unbounce is a decent OptinMonster alternative that offers tools beyond the popup creation. It is well known for its drag-and-drop editor that helps users create great landing pages, pop-ups, and sticky bars. Thus, Unbounce can be recommended for those who aim to attract attention and convert visitors through compelling and specific calls to action.

It has A/B testing capabilities, which enable users to compare the performance of their pages or popups to other pages or popups. Moreover, the intelligent features of Unbounce help guide visitors to the correct pages with higher conversion rates, thus enhancing campaign performance.

Unbounce also has over 100 templates that users can select from, making it possible to design a landing page without any prior design experience. However, as the name might suggest, Unbounce is more focused on landing page creation, and while it comes equipped with a plethora of tools, it may not be the best option if all you need are popups.

Pros:

• Useful tools for both landing pages and popups
• AI optimization for improved chances of conversion.
• A/B testing capabilities

Ideal For:

• For marketers who require an integrated tool for landing pages and popups

Price Options:

• Build: $99/month – Landing page creation, basic pop-ups, and sticky bars.
• Experiment: $149/month – A/B testing tool is also available.
• Optimize: $249/month – Includes artificial intelligence for conversion optimization.
• Concierge: $649/month – It offers personal support and additional features.

11. Hubspot

HubSpot is a multi-tool and multi-functional tool centered around inbound marketing, sales, and customer services, and the pop-up builder is a part of their Marketing Hub. This feature enables you to create mobile-responsive pop-ups of different types, including drop-down banners and slide-in boxes, which makes it a perfect OptinMonster alternative for businesses that require integration.

The key benefit of this pop-up builder is that it is compatible with other HubSpot tools, including the HubSpot CRM. The second benefit of slide-in and fly-in pop-ups is that they are integrated with the CRM system and collect new leads without your intervention. However, HubSpot’s pop-up builder is only available as a part of its more extensive marketing suite, which might be expensive. The professional plans start at $800 per month for the additional features mentioned above, but if you only need a pop-up tool, those are likely overkill.

Pros:

• Easy integration with HubSpot CRM for efficient lead management
• Basic Pop-up with simple design and targeting options
• Integrated as an all-in-one marketing automation and CRM solution

Ideal For:

• Companies in search of a complete marketing toolkit that includes pop-ups as part of a CRM and automation package.

Price:

• Pricing starts at $800 per month for a professional plan.

12. Adoric

Adoric is an all-in-one conversion optimization solution that provides many features designed to increase user interest and sales. It is especially useful for eCommerce brands that want to capture more leads, recover abandoned carts, and upsell their customers through targeted pop-ups and promotions.

Adoric’s editor is drag-and-drop, so you can easily create pop-ups unique to your website’s style. It also has various smart targeting and triggering options, so you can display the right message to the right audience at the right time.

Adoric offers gamified pop-ups to boost engagement. It is compatible with other commonly used marketing tools and can, therefore, be easily integrated.

Pros:

• Gamified pop-ups and free shipping bars to engage users.
• Drag and drop website editor with plenty of professional templates available.
• Targeting and triggering capabilities for individualized experiences.
• Compatibility with other major marketing platforms to enhance productivity.

Ideal For:

• Online stores are interested in enhancing sales through engaging pop-ups.
• Marketers who are on the lookout for an uncomplicated platform to design and run pop-up promotions.
• Teams that require seamless integration with other marketing and CRM platforms.

Price:

• Free Plan: Up to 1000 pageviews and 1 domain
• Basic Plan: $9/month for 7,000 pageviews and 1 domain
• Essentials Plan: $29/month for 25,000 pageviews and 1 domain
• Standard Plan: $79/month for 100,000 pageviews and 2 domains
• Enterprise Plan: $199/month, 500,000 pageviews, 5 domains

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Top Hello Bar Features

You can get popups from a lot of different platforms, but Hello Bar stands out from OptinMonster and other OptinMonster alternatives because of some of its powerful features.

Here are a few of Hello Bar’s innovative features:

Start accelerating your conversion and lead generation today by tapping into the best OptinMonster alternative.

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