Hello Bar vs Popupsmart: Which is Better For You?
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Author:
Mansi
Published
April 1, 2025
Table of Contents
Do you know that visitors come to your site and then leave without doing anything? Hello Bar and Popupsmart are two great tools that help to catch the attention of the audience and turn visitors into leads or customers with the help of smart and effective popups.
Keep scrolling to find out how these tools can help you grow your email list, reduce cart abandonment, and increase conversions, and to compare the two.
Want to know which tool suits your business needs better? Let’s dive in into Hello Bar vs Popupsmart!
Hello Bar vs Popupsmart: Key Features of Both Brands
Hello Bar and Popupsmart are tools that can assist you in turning visitors into leads with the help of the customizable popups, but how can you be sure that one of them will suit your needs? Let’s see what each tool has to offer to make the decision easier for you.
Hello Bar
Hello Bar was launched in 2012 and has since been used by more than 600,000 websites for conversion optimization, working with brands like Salesforce, Neil Patel Digital, and Fox. It has gained its popularity among professionals due to the following factors; it has a simple interface, many features, and is easily customizable.
Key Features:
Popup Types:
Hello Bar provides a number of popup options for each level of user interaction:
- Header and Footer Bars: Sticky bars that help you keep your messages in the forefront.
- Modals: Non-intrusive popups that appear at the right time to grab the user’s attention.
- Sliders: Non-intrusive pop-ups that can be dragged around the screen.
- Alerts: Short messages intended to interact with the users.
- Page Takeovers: Complete-screen overlays for the critical attention stages.
Customization:
Hello Bar provides more than 100 pre-designed themes and a simple drag-and-drop visual editor so that popups complement your website’s appearance. The Design Assistant understands the look of your site and positions popups to ensure they do not interfere with the quality.
Targeting:
Hello Bar focuses on targeting, and the following features can be mentioned:
- Location-based Targeting: Divide the users based on the city, state, or even the country.
- Campaign Targeting: Show targeted popups for the people who come to the site from certain ads.
- Behavioral Triggers: Display popups at the appropriate time, for instance, when a user is about to leave the page.
Analytics & A/B Testing:
Besides the standard indicators, Hello Bar offers a detailed analysis of the popup conversion, including real-time data on the conversion rates. The platform also features A/B testing to enhance the messages and designs sent to the audiences.
Integrations:
The integration with the services like MailChimp, Salesforce, Zapier and HubSpot allows the automatic forwarding of leads and improves marketing results.
Popupsmart
Popupsmart is a relatively new tool that is aimed at businesses that want to increase conversion rates with a no-code popup builder. It is primarily used for e-commerce, email list building, and visitor engagement but has fewer features than Hello Bar.
Key Features:
Popup Types:
Popupsmart offers a number of ways to interact with visitors, including:
- Exit Intent Popups: Get the users right before they leave your site.
- Scroll-triggered Popups: Interact with the visitors at particular points on your website.
- Time-based Popups: Show popups at a certain interval of time.
- Mobile-friendly Popups: Make it easy for mobile device users.
Customization:
The drag-and-drop editor helps to create popups easily. However, as much as you can design your popups with pre-designed templates, the options are still much fewer compared to Hello Bar.
Targeting:
Popupsmart offers targeting based on traffic source, geographical location, and device, so the audience is always engaged.
Tracking and Analytics:
It provides standard conversion tracking and allows you to track metrics such as impressions and CTR. A/B testing is possible, but the reporting is not as detailed as in Hello Bar, for example.
Integrations:
Popupsmart has connections with more than 120 apps, such as MailChimp and Shopify, but it has fewer features than Hello Bar.
Hello Bar vs Popupsmart Feature Comparison
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Here’s a side-by-side comparison of the features offered by Hello Bar vs Popupsmart to help you make an informed choice.
| Feature | Hello Bar | Popupsmart |
| Popup Types | Header/Footer Bars, Modals, Sliders, Full-Screen Takeovers | Exit Intent, Scroll-Triggered, Time-Based, Mobile Popups |
| Customization | 100+ pre-built themes, Visual Editor, Design Assistant | Customizable templates, Drag-and-Drop Builder |
| Targeting | Location, Ad Campaigns, User Behavior | Traffic Source, Geo-location, Device Type |
| Tracking & Analytics | A/B Testing, Real-Time Analytics, Custom Reporting | Conversion Tracking, Basic Analytics, A/B Testing |
| Integrations | MailChimp, Salesforce, Zapier, Hubspot, and more | 120+ integrations including Shopify, MailChimp |
| Pricing | Starts at $29/month, Free Plan for 5,000 views | Starts at $23.33/month, Free Plan for 5,000 pageviews |
Hello Bar vs Popupsmart: Similarities
Even though Hello Bar vs Popupsmart are not precisely the same, they have the following similarities:
Ease of Use
All the elements of the tools are easily adjustable using drag-and-drop which makes them suitable for both new and professional marketers since they do not require coding.
Customization Options
You don’t need to struggle in order to create pop-ups that reflect the style of your brand, since you can change colors, fonts and layout.
Targeting Features
Each service provides a set of advanced targeting settings so that your popups will only appear to users who fit certain criteria, such as the source of the traffic, their location, or their behavior.
Freemium Model
However, both have a free version that is perfect for start-ups who wish to try pop up campaigns.
Analytics and A/B Testing
All platforms offer essential analytics and A/B testing to enhance the performance of the marketing campaign.
Also read about Hello Bar vs Poptin
Integrations
As for the integration, Hello Bar vs Popupsmart have plenty of options for connecting to the tools. But Hello Bar has a wider choice, so businesses can build smooth marketing funnels and improve lead generation.
Email Marketing Services
Hello Bar and Popupsmart also connect with other email marketing services to enable you to capture leads and enhance your email subscribers. Hello Bar integrates with the famous email services like MailChimp, MailerLite, AWeber and GetResponse to make sure you capture your leads well.
CRM and Automation Tools
Hello Bar shines in the integration with CRM, it easily combines with Salesforce and HubSpot. This is important for lead management because it ensures that leads are easily funneled into your sales funnel. Popupsmart works well with HubSpot but doesn’t have an integration with Salesforce.
Webhooks and Custom Integration
It is possible to use Zapier on both platforms for the integration with other services and connect with thousands of apps. However, Hello Bar has more direct integrations via Zapier, thus making it easier to connect specific services and improve on the automated process of complex marketing funnels.
Website Builders and CMS
Hello Bar vs Popupsmart- both are quite simple to install on the most popular CMS platforms such as WordPress, Shopify, Wix, and Squarespace. This is to help users add popups easily and not require technical input to boost their engagement rates easily.
Hello Bar vs Popupsmart – Why Hello Bar is better?
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Selecting the right popup builder is critical to converting visitors into leads and customers. Hello Bar surpasses Popupsmart in key areas:
Customization Options
Hello Bar currently has more than 100 templates that can be easily customized with an intuitive editor to ensure excellent brand consistency. There are no such variations in the drag-and-drop options of Popupsmart.
Targeting Capabilities
Hello Bar allows for very specific targeting, including location, campaign, and behavior, so the right message gets to the right people. Popupsmart’s targeting options are not very diverse.
Proven Success
Hello Bar is used by over 600,000 websites, including such big companies as Salesforce. It has been found that there is an 83% increase in conversion rates and this proves that it works.
A/B Testing Features
Hello Bar has integrated A/B testing, so it is possible to make changes in designs and messages and see what works better. Popupsmart has A/B testing in the advanced plans but does not have simple options like those in Hello Bar.
Pricing Comparison: Hello Bar vs Popupsmart
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Hello Bar vs Popupsmart have different plans for their services depending on the size of the business and its requirements. The best way to determine which one is better is to look at the two companies and their plans directly and see where the most benefit is being received.
Free Plan: Hello Bar vs Popupsmart
| Feature | Hello Bar (Free Plan) | Popupsmart (Free Plan) |
| Cost | Free | Free |
| Views/Pageviews | 5,000 Lifetime Views | 5,000 Monthly Pageviews |
| Number of Popups | Unlimited | 1 Popup |
| A/B Testing | No | No |
| Customization | Basic Customization | Basic Customization |
| Integrations | Basic | Basic |
| Support | Basic | Standard |
Basic Plan: Hello Bar Growth Plan vs Popupsmart Basic Plan
| Feature | Hello Bar (Growth – $29/month) | Popupsmart (Basic – $23.33/month) |
| Cost | $29/month | $23.33/month (Billed Annually) |
| Views/Pageviews | 50,000 Monthly Views | 50,000 Monthly Pageviews |
| Number of Popups | Unlimited | Unlimited |
| A/B Testing | Yes | No |
| Customization | Full Customization | Basic Customization |
| Integrations | Advanced Integrations | Limited Integrations |
| Support | Basic | Priority Support |
Mid-Tier Plan: Hello Bar Premium Plan vs Popupsmart Advanced Plan
| Feature | Hello Bar (Premium – $49/month) | Popupsmart (Advanced – $41.33/month) |
| Cost | $49/month (Billed Annually) | $41.33/month (Billed Annually) |
| Views/Pageviews | 150,000 Monthly Views | 100,000 Monthly Pageviews |
| Number of Popups | Unlimited | Unlimited |
| A/B Testing | Yes | Yes |
| Customization | Full Customization | Advanced Customization |
| Integrations | Premium Integrations | Advanced Integrations |
| Support | Priority Support | Priority Support |
High-Tier Plan: Hello Bar Elite Plan vs Popupsmart Pro Plan
| Feature | Hello Bar (Elite – $99/month) | Popupsmart (Pro – $59/month) |
| Cost | $99/month (Billed Annually) | $59/month (Billed Annually) |
| Views/Pageviews | 500,000 Monthly Views | 250,000 Monthly Pageviews |
| Number of Popups | Unlimited | Unlimited |
| A/B Testing | Yes | Yes |
| Customization | Full Customization | Advanced Customization |
| Integrations | Premium Integrations | Priority Integrations |
| Support | Priority Support | Priority Support |
Expert Plan: Hello Bar Elite Plan vs Popupsmart Expert Plan
| Feature | Hello Bar (Elite – $99/month) | Popupsmart (Expert – $95.33/month) |
| Cost | $99/month (Billed Annually) | $95.33/month (Billed Annually) |
| Views/Pageviews | 500,000 Monthly Views | 500,000 Monthly Pageviews |
| Number of Popups | Unlimited | Unlimited |
| A/B Testing | Yes | Yes |
| Customization | Full Customization | Full Customization |
| Integrations | Premium Integrations | Priority Integrations |
| Support | Priority Support | Priority Support |
Both Hello Bar vs Popupsmart plans are priced roughly equally. However, Hello Bar has some extra features, such as general customization and premium support. If your business needs a highly customized popup solution with more targeting and A/B testing capabilities, then Hello Bar, with its wider integration and better functionality, becomes the better option.
Also read Hello Bar vs Sumo
Conclusion: Hello Bar is the Clear Winner
Hello Bar vs Popupsmart – Hello Bar seems to outdo Popupsmart for business greeting bars for all companies, small businesses, and high-traffic websites.
- Better Features at Lower Prices: Hello Bar is a tool that offers A/B testing in its Growth plan suitable for small businesses that are still on a tight budget.
- Higher Monthly View Limits: It can handle higher view capacity at the same price and does not require additional expenses for increasing traffic.
- Advanced Customization and Targeting: Hello Bar offers more precise settings and more impactful targeting based on the behavior of the users, which Popupsmart does not have.
- Comprehensive Integrations: It is fully compatible with CRM software solutions like Salesforce and automation of marketing email campaigns.
Hello Bar is free for full access and it is the best for business if they want to grow in their conversion rates.
