Category Lead Generation

Lead generation is the problem every company is trying to solve. Without a steady stream of potential new customers, companies won’t meet their targets or be able to grow in the way that they want to. This is where content…

“Not all popups are bad.” How do you separate good ones from the rest? Is it the conversion rate? The average conversion rate of all popups is 3.08%. The ‘best’ popups  (top 10%) convert at an average of 9 times…