Ecommerce optimization is essential for any business owner who wants to stand out and get found amidst the Amazons and eBays of the world. A small online store can perform very well, but you have to know how to make…
Every day, countless potential customers are online, searching for the products and services they need. As they browse and explore, it’s crucial for business owners and marketers to capture and retain their attention. However, the challenge lies in converting these…
Do people still read blogs? Most marketers ask this question wondering if they should still invest in content marketing. A recent study by HubSpot asked the same question and found positive results. The study shows that 29% of respondents read…
Question: Who needs copywriting tips? Answer: Everyone who writes copy. Copywriting is sometimes a bit misunderstood. People assume you just write whatever comes to mind and hope for the best. It doesn’t work like that. You need to know the…
Have you ever gotten frustrated in a brick-and-mortar store and left your full shopping cart in the aisle before storming out? This same scenario happens online, where the average cart abandonment rate is 70.19% across all industries. Unlike in a…
You’ve got great ranking on Google, and people are coming to your site in droves. However, this begs the question: are they staying? High web page views on search engines don’t mean a lot if you have a high bounce…