There’s a common misconception that calculating lead conversion rates is an overly complex task best left to experts. But this is far from the truth. You don’t need to be a data scientist or marketing guru to calculate a lead…
Email popups aren’t like a jack-in-the-box. They don’t startle, irritate, or offend your readers. Your email popups should appear at the right time and provide so much value that your website visitors don’t mind them. At least, that’s how it’s…
Email marketing statistics are available all over the internet, so we thought we’d compile a handy resource here for anyone who wants to learn how to increase their conversions using email. Knowing this data can help you make more informed…
Email list cleaning is a critical yet often misunderstood practice in digital marketing. Many professionals shy away from this essential task, fearing it will erode their hard-earned subscriber base. The reality is that a well-maintained email list is the cornerstone…
If you want to build an email list from scratch, you have a tough job ahead. It’s not impossible, though — business owners and marketers do it every day. You just need a solid blueprint to follow, and that’s what…
You might have heard that exit-intent popups don’t work well. Many marketers criticize them as having poor performance and an annoying user experience. But should you avoid using exit popups on your website? No, you just need to optimize them…