Email collection is a bit like dating. You might like someone, but you need their phone number, email address, or other contact information to create a relationship. Email marketing is no different from personal relationships; you’re not an email marketer…
Learning from great email marketing campaign examples will make you a better marketer, regardless of your industry. You’ll also know what you don’t want to do. Maybe it’s not suitable for your brand, or you can improve upon what others…
Do people still read blogs? Most marketers ask this question wondering if they should still invest in content marketing. A recent study by HubSpot asked the same question and found positive results. The study shows that 29% of respondents read…
Ecommerce email marketing can work wonders for your bottom line. In fact, many entrepreneurs rely heavily on their email lists when it comes to product launches, sales, clearances, and more. However, you need to know how to use ecommerce email…
There’s a common misconception that calculating lead conversion rates is an overly complex task best left to experts. But this is far from the truth. You don’t need to be a data scientist or marketing guru to calculate a lead…
Email popups aren’t like a jack-in-the-box. They don’t startle, irritate, or offend your readers. Your email popups should appear at the right time and provide so much value that your website visitors don’t mind them. At least, that’s how it’s…