Category Blogs

How to Do A/B Test for Popup

A/B Testing for Popups

Popups either work really well, or they flop. There’s rarely an in-between. You’ve probably seen it yourself—sometimes a popup brings in tons of emails or sales, and other times people just close it without a second look. The thing is,…

What Is an Interstitial Popup?

Interstitial Popup

If you’ve been on the web long enough, you’ve run into something called an interstitial popup. You might not know the term, but you’ve seen it. It’s that screen that shows up in between two actions — like before you…