Brevo Pricing: Worth It or Not?

Picking an email marketing platform isn’t the easiest thing. It can seriously change the way you do business. Brevo (used to be Sendinblue) is trying to make it easier with solid features and decent pricing for pretty much any size business. But is it really worth the cash? Let’s break it down.

What’s the Deal with Brevo’s Pricing?

So, Brevo doesn’t charge you based on your contact list size like most platforms. They care about how many emails you’re actually sending out. So, if you’ve got a ton of people on your list but you’re only sending emails once in a while, you’re not gonna get hammered with extra charges just for having a bigger list. If you don’t spam your list every day, this could be a good deal for you. Understanding Brevo pricing can help you figure out the best plan for your business needs.

Here’s Brevo Pricing Plans:

• Free Plan: If you’re testing the waters or running a super small shop, this is a good start. You get the basics, but there’s a limit on how many emails you can send per day. It’s enough to figure out if this platform’s for you, but you’ll need to level up if you wanna go hard.
• Starter Plan: When you’re ready to send more and don’t want to deal with daily email limits, this is your next step. You also get some basic analytics, which is handy to see if your emails are doing anything. It’s pretty solid for businesses that are growing and need to step things up.
• Business Plan: Now we’re talking. This one’s for people who need more—A/B testing, automation, and stuff to really ramp up your email game. If you’re running more complex campaigns or you’ve got a bigger team handling marketing, this plan’s a solid pick.
• Enterprise Plan: This is for the big dogs. If your company’s on a bigger scale and you need custom features or support, this plan’s got you covered. It’s customizable, so it’s whatever you need.

The cool thing about all these plans is that there’s no surprise charges when your email list grows. With Brevo pricing, you get unlimited contacts, so you’re not paying more just because your list is getting bigger.

Brevo Pricing Plans: What You’re Really Getting

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1. Free Plan

• Cost: $0/month
• What You Get:
  • Send up to 300 emails a day (9,000/month).
  • Basic email templates that you can tweak.
  • Simple email personalization.
  • Brevo’s branding slapped on your emails.
• Who It’s For: If you’re just starting out with email marketing or testing the waters—perfect for small businesses or solo entrepreneurs.
  

2. Starter Plan

• Cost: Starts at $9/month for 5,000 emails.
• What You Get:
  • No limits on how many emails you send daily.
  • Basic analytics to see if your emails are actually working.
  • Option to ditch Brevo’s branding for $12/month (so your emails look more pro).
• Scalable Options:
  • 10,000 emails: $17/month.
  • 40,000 emails: $39/month.
• Who It’s For: Growing businesses that need to send more emails without worrying about hitting a limit, but still want something affordable. Brevo price options in this plan are great for scaling businesses.
  

3. Business Plan

• Cost: Starts at $18/month for 5,000 emails.
• What You Get:
  • Automation (so you no longer have to do everything yourself).
  • AB testing to find what’s really working.
  • Email performance insights with detailed reports.
  • 1 landing page and 1 marketing user (additional users $12/month).
• Scalable Options:
  • 40,000 emails: $84/month.
  • 100,000 emails: $129/month.
• Who It’s For: Marketing teams or eCommerce businesses looking for more powerful tools to manage larger campaigns and support better performance tracking. Brevo pricing here reflects the added features for businesses that need advanced tools.
  

4. Enterprise Plan

• Cost: Custom pricing.
• What You Get:
  • A dedicated account manager (so you don’t have to be on hold for eternity).
  • Custom-made onboarding. Nail it down.
  • Top-notch protection for your data.
  • Advanced integrations with your other systems.
• Who It’s For: Large companies with thousands of emails to send and complex needs. If you want something fully customized for your business, this one’s for you. Brevo price at this level depends on how much customization and support your business requires.

Add-Ons and Hidden Costs

So, Brevo is pretty upfront about pricing, but like most platforms, there are extras that can get pricey. Here’s what to watch out for:

• Remove Brevo Branding: If you’d like Brevo’s logo out of your emails, it will cost you an additional $12 a month if you’re on the Starter plan.
• Extra Marketing Users: Have a larger team? You’ll be charged $12 a month per additional user on the Business plans.
• Dedicated IP: If you’re super serious about your email rep and you don’t want to share an IP with other users, yes, it’s gonna cost you–around $251 a year.
• SMS and WhatsApp Campaigns: Pricing here varies a lot depending on your location and how many messages you’re sending.

These additional features can be beneficial, but if you’re a small to midsize business, they can stretch your budget beyond what you’d prefer. Brevo pricing can seem flexible at first glance, but these add-ons can significantly impact your Brevo price total over time.

Competitor Comparison: Brevo vs Alternatives

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So, how does Brevo stack up against other major email platforms? Here’s a quick comparison:

Brevo’s pricing model, based on email volume, is solid if you’ve got a huge contact list but aren’t emailing daily. But if you’re more into contact-based pricing, platforms like MailerLite and Moosend can give you a better deal.

Pros and Cons of Brevo Pricing

Pros of Brevo Pricing:

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• Flexible Email Pricing: Brevo charges you based on the number of emails you send, not the number of people on your list. So if you are sitting on a giant email list but are not emailing every day, this is a great way to save some money.
• Unlimited Contacts: Doesn’t matter if you’re on the Free plan or the Enterprise plan—Brevo lets you have unlimited contacts. This is huge because most other platforms charge more as your list grows, but with Brevo, you can keep adding subscribers without worrying about extra costs.
• Solid Features Across the Board: Even the Free plan has great stuff like transactional emails and basic marketing automation. Then as you level up to higher plans, you get the serious advanced stuff such as A/B testing, predictive sending, and detailed reports.
• Scalable for Growing Businesses: Whether you’re just starting out or you’re ready to scale, Brevo can grow with you. You can move to higher-tier plans as your business needs more tools or more emails.
• Custom Add-Ons: The pricing structure is flexible, so if you need extra features like more marketing users or a dedicated IP, you can add those as you go. This means you’re not paying for stuff you don’t need.
• Free Plan for Newbies: Brevo’s Free plan is one of the best around. You get 300 emails a day and unlimited contacts, which is perfect if you’re just starting out and don’t want to spend a dime right away.

Cons Brevo Pricing:

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• Free Plan Is Kinda Limited
  Yeah, the Free plan sounds good, but there’s a catch—your emails have Brevo’s branding all over them. Not exactly the best look if you’re trying to look professional. Also, if you want stuff like A/B testing or landing pages, those are locked behind paid plans, so it’s not super useful once you start needing more.
• Add-Ons Are Pricey
  Wanna get rid of that Brevo branding? That’s $12/month. Want a dedicated IP? $251/year. These extra charges can start adding up real quick. If you’re on a tight budget, this can make the whole platform feel a lot more expensive than it seems at first glance.
• Business Plan Is Too Pricey for Small Biz
  The Business plan has cool stuff like predictive sending and multi-user access, but at $129/month for 100,000 emails, it’s not exactly cheap. Small businesses or startups will probably feel that cost. If you’re just starting out, it’s probably not the best option.
• It’s Gonna Take Some Time to Learn
  Brevo’s got a lot going on. If you’re new to email marketing, you might get overwhelmed. You can do the basics, like sending out emails, pretty easily, but getting into things like automation and analytics will take some time to figure out.
• Email Volume Pricing Can Be Weird
  Brevo charges based on how many emails you send. So, if you have a month where you’re sending more than usual, you could end up paying a lot more. If you don’t send as much, you might feel like you’re not really getting your money’s worth.

Understanding Brevo pricing is crucial here—if your business has fluctuating email needs, the Brevo price model might not always work in your favor.

How to Pick the Best Brevo Plan for Your Business

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Picking the right Brevo plan really depends on what you need and how big your business is. Here’s the deal:

1. Free Plan: Best for Beginners and Small Lists

If you’re just starting out and have a tiny email list, the Free Plan is a good place to start. You get to try things out without spending a dime.

Who Should Pick It:

• If you’re just dipping your toes into email marketing.
• Small businesses with little email volume and not needing too many features right now.

Why It’s Worth It:

• It’s free, so no risk.
• You can send up to 300 emails a day and keep unlimited contacts.
• Good way to test out the platform before committing to anything.

Downsides:

• Your emails will have Brevo branding. Not great if you want your emails to look polished.
• You don’t get access to the good stuff like A/B testing or reporting.

If you’re on the Free Plan and wondering about the Brevo Price for an upgrade, keep reading for more options.

2. Starter Plan: Ideal for Growing Businesses

Once you’re starting to scale and need to send more emails but aren’t looking for anything too fancy, this one’s a good pick.

Who Should Pick It:

• Businesses that are growing but aren’t ready for all the bells and whistles.
• If you’re sending a few thousand emails a month (5,000 to 100,000).

Why It’s Worth It:

• No daily limits, so you can send more emails.
• You get basic analytics to see if your emails are doing their job.
• It’s affordable, starting at $9/month. Plus, you can remove Brevo branding.

Downsides:

• Missing the cool features like A/B testing, predictive sending, and landing pages.
• The reporting is basic, so if you’re big on data, this won’t cut it.

For growing businesses, this plan balances affordability and features. When comparing Brevo Pricing, this is a popular choice for those ready to take the next step.

3. Business Plan: Best for Marketing Pros

If you’re running a team or need more advanced tools to manage your campaigns, this one’s for you.

Who Should Pick It:

• Small or marketing teams that require more functionality.
• Agencies or eCommerce sites that work side by side and get down to the nitty-gritty of your campaigns.

Why It’s Worth It:

• A/B testing, unlimited automation, predictive sending—you get the full toolkit.
• The reporting and analytics are way more detailed, with heat maps and device tracking.
• Starts at $18/month for 5,000 emails, scaling up to $129/month for 100,000 emails.

Downsides:

• The extra bits like landing pages or more users can make the cost balloon.
• Goes too pricey for small businesses or startups.

The Brevo Price for this plan might seem steep for smaller teams, but for those who need top-tier tools, it offers serious value. Make sure to compare this against other Brevo Pricing tiers to ensure it fits your needs.

4. Enterprise Plan: For Big Businesses

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If you’re running a huge company with tons of emails and specific needs, this plan is built for you.

Who Should Pick It:

• Large businesses that need custom features, enterprise-level security, or advanced integrations.
• If you’re pushing over a million emails a month, this plan’s built for that.

Why It’s Worth It:

• You get fully customized features and onboarding.
• Advanced reporting, priority support, and sub-account management.
• For big hitters, this plan covers high-volume email and complex needs.

Downsides:

• Enterprise pricing, so you’re going to have some wild variability there.
• This isn’t for small businesses — it’s only for the giants.

When looking at the Brevo Price for this tier, keep in mind that it’s tailored for enterprise needs. If you require custom solutions, this plan might justify the higher Brevo Pricing compared to smaller tiers.

Tips for Getting the Most Out of Your Brevo Subscription

If you want to get your money’s worth from Brevo, you must use it wisely. It’s all about understanding what you truly need, selecting the right plan, and utilizing the features that will have the biggest effect. Here’s how to do it:

1. Know Your Email Volume

Brevo bills you by the number of emails you send, instead of how many contacts you have. So it’s important to know how many emails you’re really sending each month. Understanding Brevo pricing helps ensure you’re maximizing value.

How to Figure It Out: Review previous email campaigns and determine the number of emails you’ve been sending. If you send a ton on holidays or big sales, prepare for those spikes.

If Your Volume Changes: If you find your email volume spiking and dipping, you may want to consider a flexible plan, or even Brevo’s pay-as-you-go setup, where you purchase email credits as needed. Keeping tabs on your Brevo price can also help adjust spending as needs change.

Avoid Wasting Money: If you are consistently sending way below what your plan allows, it may be time to downgrade to a cheaper plan and save some money. Being mindful of your Brevo pricing ensures no unnecessary expenses.

2. Start Small, Then Scale

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You don’t have to jump into the priciest plan right out of the gate. Brevo’s Free and Starter plans are great for dipping your toes in while keeping Brevo pricing manageable.

Start with the Free Plan: Get familiar with the basics—like our email builder and simple automations. It’s free, so no commitment.

Upgrade When You Need to: When your list becomes larger or your campaigns harder, upgrade to the Starter or Business plan to access more features, like A/B testing and landing pages.

Scale Slowly: Avoid making any big plans too quickly. Pay for only what you currently need, and scale your solution as you grow. Still working things out? Don’t waste money. Keep checking if your Brevo price aligns with your actual usage.

3. Pick the Right Features

Brevo has a lot of features, but you don’t need them all. Select the plan for the things that will really benefit your business without inflating your Brevo pricing unnecessarily.

Basic Marketing: If you are simply sending some newsletters or a basic campaign, the Free or Starter plan will be able to provide whatever you might need: basic reporting and also a little automation.

Need More Features? To get detailed analytics, A/B testing, and automation, the Business plan is the way to go. It comes with the higher-end essentials to level up your skills.

Big Business? For custom integrations or additional security, the Enterprise plan is built for larger companies that require flexibility and support.

Pro Tip: Make a note of the features you really need and select the plan that best fits your needs (make sure you aren’t paying for extra features you will never use). This ensures your Brevo pricing stays efficient.

4. Think About Add-Ons

Brevo has these add-ons that can boost the power of your plan, but that comes at additional costs. So ensure they are worth it for your business while factoring them into your Brevo price.

Branding Removal: Want to take Brevo’s logo off your emails? The Starter plan will cost $12/month.

Dedicated IP: If you’re sending loads of emails, it might be worth investing in a dedicated IP in order to improve deliverability. It’s $251/yr, but you’ll seize the wheel of your sender rep.

Extra Users: If you need more people on the account, you can add them to a Business plan for $12/month each.

SMS & Push Notifications: These are a good add-on for engagement, but the cost needs to match your return.

Pro Tip: Wait till you know you really need an add-on before you purchase one. Ensure the benefits exceed the cost and won’t bloat your Brevo pricing.

5. Test With the Free Plan

The Free plan is an excellent way to try out the platform, hassle-free. Make the most of it before you dive in headfirst.

What to Test: Mess around with the email builder, try some basic automation, and get a look at how transactional emails work.

Campaign Experimentation: Run a few small campaigns. Try out how intuitive it is to use and whether the emails are successfully reaching their destination.

Check the Integrations: Make sure it gets along with your CRM or eCommerce platform, just to keep everything in harmony.

Pro Tip: Get started on the Free plan, and upgrade when you’re ready to grow, keeping an eye on your evolving Brevo pricing needs.

6. Keep Track of Your Performance

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Do not simply set it and forget about it. Monitor your email performance consistently and make changes if necessary.

Analyze Campaign Metrics: Assess the open rates, click-through rates, and conversions. Remember what is working and what isn’t.

Reassess Your Plan: If you aren’t utilizing certain features, like automation, then consider downgrading to a more cost-effective plan. But if your emails are increasing in size and complexity, it may be time to upgrade your plan and review your Brevo price.

Test and Tweak: Test things like subject lines, designs, and send times to find out what gets the best results.

Pro Tip: Put a reminder in your calendar once a month to check on your plan and how you’re using it to ensure you’re not overextending or losing features.

7. Make Sure Your Plan Matches Your Goals

As your business grows, so should your email strategy. Choose a plan that works where you’re at now, but think about where you’d like to be down the line.

For Startups: There is a Free plan to control costs while you experiment. When you need to send more emails, upgrade to the Starter plan.

For Growing Businesses: The Business plan is perfect for scaling up, especially if you need things like A/B testing and automation.

For Bigger Companies: If you need custom features and integrations, the Enterprise plan’s the way to go.

Pro Tip: Don’t forget to reassess your plan as your business grows. Your needs will change, and so should your plan, ensuring your Brevo pricing adapts along the way.

Is Brevo Worth the Investment?

So you’re wondering if Brevo is actually worth it? Here’s the thing—it depends on what you’re doing, how much email you’re sending, and what kind of budget you’ve got. Let’s break it down in simple terms.

When Brevo Makes Sense

1. For Startups and Small Businesses

If you’re just starting out and don’t want to spend a ton on marketing, Brevo’s Free and Starter plans are perfect.

• Free plan’s cool for testing the waters: lets you send up to 300 emails a day, unlimited contacts, and some basic tools to get you started.
• Starter plan’s cheap, like $9 a month, and gets rid of the daily email limit. You also get some basic analytics to see how your stuff’s doing.

If you’re comparing it to others like Mailchimp or Constant Contact, Brevo pricing gives you more bang for your buck, especially if you’ve got a bigger list.

2. For Medium-Sized Businesses

If you’re sending more emails and need more features, Brevo’s Business plan is the way to go.

• Starts at $18/month for 5,000 emails, goes up to $129/month for 100,000 emails.
• You get some cool stuff like A/B testing, landing pages, predictive sending—all that good stuff that makes your emails work better.
• Plus, you can automate a bunch of stuff, which makes life a lot easier when you’re trying to engage customers.

Brevo price advantages stand out here—it’s still cheaper than places like Mailchimp if you don’t need to pay for a massive contact list.

3. For Big Companies and Enterprises

If you’ve got a massive team and need everything dialed in, Brevo’s Enterprise plan can be a game changer.

• You get custom pricing based on how many emails you’re sending.
• Features like top-level security, account management, and dedicated support.

If you’re sending millions of emails a month, Brevo pricing is likely cheaper than using something like HubSpot or Salesforce, where the costs can pile up fast.

When Brevo Might Not Be Worth It

1. For Tiny Email Campaigns

If you’re barely sending anything (like less than 300 emails a day), you might be fine with the Free plan for a while. But once you hit that limit, the Starter plan might feel pretty basic, and there are other platforms like MailerLite or Moosend that give you more features for around the same price as Brevo pricing.

2. For Businesses That Don’t Send Emails Often

If you only send emails once or twice a year—say, for holiday promos or a few random sales—Brevo price benefits might not apply. You won’t even come close to using the daily email limit on the Free plan, let alone the Starter plan. If you’re only doing occasional emails, you might want to look at a pay-as-you-go system instead.

3. If You Need Everything in One Place

Brevo is great for email and SMS marketing, but it’s not going to help you build a website or manage social media like some other platforms do. If you want all-in-one software that can do everything—emails, website, social media—Brevo pricing may not provide the integration you need.

4. If You Don’t Want to Learn Something New

Let’s be real, every new platform has a bit of a learning curve. Brevo’s not too hard to pick up, but if you’ve already got something you like and you’re comfortable with it, you might not want to mess with a new system—especially if you don’t need all the advanced stuff Brevo offers.

Final Verdict: Is Brevo Worth It?

Yeah, it is.

Brevo has loads of features for a reasonable price, especially for small and medium-sized businesses. Brevo price advantages make it good for growing your mailing list without having to pay top dollar. Just make sure you’re sending enough emails, and needing enough features, that you’ll feel it’s worth your while. Otherwise, you might waste money on things you don’t want.

FAQs

Is Brevo actually free?

The Free plan is 300 emails per day, right? Not bad to get started. Brevo pricing makes it easy to test the waters before committing to a paid plan.

How do I get Brevo branding off my emails?

Yes, and you can add this feature for $12 per month. Upgrading your plan as per Brevo pricing helps you unlock customization options.

How does Brevo compare to Mailchimp?

Brevo’s better if you care about how many emails you send. Mailchimp is more about your contact list size, so Brevo gives you more flexibility if you’re sending a lot. Plus, Brevo pricing is often more straightforward for scaling your campaigns.

Final Thoughts

If you need to expand your email marketing effort while on a budget, then Brevo is a good bet. The Free plan is great for getting started, and the Starter and Business plans come into play as your operations expand. Just figure out how much mail you’re actually sending out and what you want out of it, and that will tell you if Brevo’s worth your time. With competitive Brevo pricing, it’s easy to grow your email marketing without overspending.