Lead generation is the problem every company is trying to solve. Without a steady stream of potential new customers, companies won’t meet their targets or be able to grow in the way that they want to. This is where content…
Which social media is the best for your business? How do you sum up marketing in one line? Marketing is a way to let customers know that you have the product or the services that they are seeking. Today, you…
What’s more important for a business success – acquiring new customers or retaining existing ones? It’s a classic sales and marketing question and the one that doesn’t have a straight and simple answer. Though customer acquisition is the lifeblood of…
Generating traffic to your website is tough. Making the most of that traffic and transforming those visitors into paying customers is an even more challenging pursuit. Your website could generate thousands of visitors per day, but if these people don’t…
We have all seen it (and let’s be honest, we’re all sick of it) – the vague, wishy washy, “sounds nice but I’d never buy it” kind of offers floating around out there on the internet. The ones promising to…
While lead generation still remains a key focus for marketers, 74% of companies state lead conversion as their top priority. What does this mean for you, as a marketer? You can’t stop at lead generation. A lead nurturing strategy is…