Lead generation is one of the critical aspects of any B2B marketing strategy. Without leads, you won’t acquire any new customers or make sales. Simply put, it will be impossible to reach your growth goals without lead generation. It’s no…
Lead capture is one of the most important ways to market your business, but to do it effectively, you need a slam-dunk lead capture form. A lead capture form allows your prospects to provide you with their contact details and other…
Are you an email marketer looking for ways to craft welcome emails that help you establish a strong connection with your new subscribers? If this is you, you’ve come to the right place! In this post, we’ll discuss everything you…
You might have heard the term opt-in email marketing, but what is it exactly? And how does it work? Also called permission marketing, which serves as more of an umbrella term, opt-in email marketing is one of the most powerful…
Email marketing, when done right, can be one of the most cost-effective marketing tactics that help marketers achieve numerous goals. Whether you want to boost customer engagement, build relationships, or boost sales, emails can help. In fact, email marketing can…
We get asked this question all the time: What is a good email open rate? Unfortunately, there’s not a definitive answer. If there were, we wouldn’t have to write an entire article on the subject. However, there are a few…