Most website visitors will never take an action on a web page
Do you know that most people that come to a website will never take an action on that site’s web pages?!
They visit, have a quick look around and then bounce. They don’t become a customer or an email subscriber and you never see them again. Even if they need what you offer, they get busy and forget about you and your opportunity to earn a customer, follower or partner is gone forever.
As Neil Patel says, “the best way to grow your business is to get more of the 99% of your website visitors who don’t do anything to do something.” And, that’s coming from one of the leading experts on driving website traffic in the world. A website popup is an easy, affordable and effective way to get website visitors to take an action. You can think of them as playing a similar role to a landing page but much easier to create.
Conversion rates for pop ups vary by industry, type of popup and what popup builder is used. However, conversion rates for a website popup can range anywhere from 2%-25%. Just think how much better your business would be if you could get more of your website visitors to take an action.
Growing a business is tough and expensive and a website popup can be the difference between being profitable or not
It’s gotten more difficult and more expensive to grow a business through online efforts. Meta ads are more expensive. Google ads are more competitive (and thus more expensive). SEO is harder than ever. And, the list goes on. So, making online acquisition channels work is difficult. How well you convert your website traffic can often be the difference between being profitable or not.
Website Popups are, usually, easy to add and manage
While there are some popup builders that make your life difficult, the best ones like Hello Bar, make it very easy to add beautiful and high converting website popups to your website. If you pick wisely, you can find a popup builder that even offers the ability to just add a high converting pop up from your favorite CMS or website builder. pop up builders like Hello Bar are integrated with platforms such as Zapier, Salesforce, Shopify, WordPress and others.
Again, you have to pick your popup builder wisely. But, if you do, popup builders like Hello Bar include pre-designed and proven website popup templates. This will make it quick and easy to get started and you can design each pop up to match your brand and website design. A good popup builder like Hello Bar makes it super easy to create popups and offers the tools to be sure these are highly engaging popups that capture a visitor’s attention while still respecting their user experience.
Popup builders usually are very affordable and pricing scales as you get more website traffic with your website pop. This means you can start small and have your chosen pop up builder grow with you. And, one of the best things about website popups is the ROI you can achieve from them. Some of the best website popup examples can massively increase conversion rates and this increase translates into business growth. Simply calculate how much a sale, lead, email or other action is worth to you. Then, multiple that value times the number of those actions you get from your website popups and you’ll quickly realize how big of an ROI you can achieve.
As you grow, you can get more advanced and drive even better conversions
While you can use the popups built into your favorite CMS, web builder or email provider, these usually lack the features and elements to get the most out of popups. We encourage you to use a dedicated popup builder so that you can evolve your efforts to get even better results as you start to get the hang of website popups. From our own experience, we typically see 3-15x the conversion rates on our website popups vs those that you can get within you CMS, web builder or email provider.
How to use Hello Bar to add website pop ups to your website
Using Hello Bar to launch a popup campaign is super easy. You can get your popup campaign launched in a few minutes and you don’t have to just stick to one pop up. In fact, with Hello Bar’s popup builder you can launch an unlimited number of pop ups. Those different pop ups can be launched on different pages or you can launch a different pop up for each website visitors based on what you know about that website visitor.
To use Hello Bar’s popup builder to launch a pop up, simply:
Add the Hello Bar script to a web page
The first step in adding a website pop to your website is to add the Hello Bar popup builder script to your website. You can add the Hello Bar script to a single webpage or to your entire site and adding Hello Bar does not require any coding skills. You can also add the script through one of the many integrations Hello Bar has across different CMS platforms, Email providers, etc… You can launch your first popup within 5-15 minutes depending on how you add the script.
Choose your goal
The next step is to choose what action you want your website visitor to take with your own popup. Do you want the user to subscribe to your email list? have abandoned visitors complete their shopping cart? visit a certain web page? add a phone number for your sms marketing? book a call to get a visitor into your sales funnel? One of the great things about popups is just how flexible they are. So, pick a goal for your popup or multiple goals if you want to launch multiple popups
Hello Bar’s popup builder has professionally designed popup designs so you can create stunning popups and high converting popups without the need for a designer. These popup designs are easy to edit using Hello Bar’s no code builder and you can match each popup to your brand. In fact, Hello Bar’s popup builder includes a “design assistant” feature that enables you to automatically match your popup to your website look and feel.
Hello Bar got its start as a top bar but now offers a use range of different eye catching popups. From full page takeovers to overlay popups, to bottom bar popups, slider popups, inline, on click, popups and so many more. Hello Bar recently launched a new inline feature making it even easier to add popups to your site and site’s content, including any blog page or article (a great but hard place to convert website visitors).
Hello Bar’s popup builder includes a huge range of different triggers that set when a popup will be served. Many popup campaigns will include exit intent triggers that display a website pop when somebody goes to exit a website or webpage. But exit intent is just one of many triggers. Hello Bar includes scroll triggers, upsell popups when somebody gets to a completed sale, a time trigger, and so many more.
The most popular triggers include:
– Scroll trigger: Will serve a popup when somebody scrolls down a certain percentage of a webpage.
– Exit trigger: A popup appears when a visitor goes to exit a webpage or website.
– Time trigger: Popups are served based on how long a visitor has been on a website.
– Visit trigger: Popups are served based on how many times somebody has visitor a website.
– Visitor click: A popup can be set up to serve when a visitor clicks on a button or a word in an article. Given that these popups serve on click, these triggers can be very targeted to specific content.
– And many more: There are a ton of additional ways that smart popups can be triggered through Hello Bar’s popup builder.
Once you have designed your site popups, it’s now key to target your popups to ensure visitors feel that the popups are relevant to why they came to your site. You can target your popups using Hello Bar’s advanced targeting features, all of which are built right into Hello Bar’s popup builder.
You can target a popup based on:
Visitor source: You can serve different popups to different people based on where the visitor is visiting from. For example, you can serve a different popup to somebody who came from Facebook vs a Google search. Or, you can serve a different popup to somebody who came from one search term on Google vs another search term. The ability to serve popups based on source and can fire up your lead generation efforts and conversion rates.
Visitor behavior: You can also serve different popups depending on a user’s behavior. For example, you can serve popups to only visitors who come to your site for a first time and serve different popups to those who are returning.
Content: You can match the content of your popups based on the content of the page that your visitor is engaging with.
Device type: Serve different popups to people who access your site on mobile devices vs desktop devices.
And more… Serve different popups based on geography and other demographic information and so many more. You can even launch custom targeting rules using a custom targeting engine built directly into Hello Bar’s popup builder.
Again, one of the greatest things about Hello Bar popups is how many different conversion goals they can help impact.
Some of the most popular uses though include:
Recover abandoned visitors: E-commerce stores suffer from a very high percentage of visitors who abandon their shopping carts. With Hello Bar’s popup builder, it’s very easy to launch popup boxes that help recover these abandoned carts. It’s easy to add a coupon code into Hello Bar to incent visitors to complete their carts and countdown timers can easily be added to create urgency for that visitor to use that coupon code. Hello Bar popups plus abandoned cart push notifications from services such as Subscribers.com are effective tools to help you recover lost sales.
Email opt in: Most marketing campaigns and marketing plans include email marketing but you need an email opt in solution to build up your list. A Hello Bar popup is great to initiate the email signup process and build up your email list. It can help with driving blog subscriptions, newsletter subscriptions or build up your email list for general marketing efforts.
Generating leads: A Hello Bar popup can massively increase your lead generation efforts. You can drive email optin leads using a lead magnet and then automate that lead magnet getting a lead through a lead funnel. Or you can include a Calendly link into your popups that ask visitors to sign up for a demo and to increase your lead generation.
Feedback: Add a popup that asks visitors for feedback on your product, service or anything that will help you better understand your visitors and target market. A popup can be used to launch a simple survey or more advanced multi-step survey.
Announce events or sales: Hello Bar was originally created to make it really easy to announce events to your visitors. 12 years later this is one of the most common uses of Hello Bar still. You can use website popup to direct visitors to a sale or event on the same page the popup appears or direct the visitor to another webpage. Hello Bars are very popular around the holiday season when top brands use Hello Bar to launch targeted popups to let people know about Holiday sales and easily add a festive flair to their site.
Directing a visitor to a particular webpage: You can use a Hello Bar popup to direct a visitor to another webpage that is part of your marketing campaigns (ie sales/etc..) and/or may be relevant to your visitor. For example, you can serve a popup on a webpage that recommends another article that is similar to the article your reader is engaged with.
And, so many more: There are so many more uses for Hello Bar as well. From scheduling demonstrations to getting people to subscribe to your premium offering to recommending other products (if you are an affiliate), and so many more. You can use a popup for just about anything you would use a landing page for and more.
We get question a lot about whether you should add an exit intent popup. And, the clear answer is – yes! When people exit your site, most will never return. This is a perfect time to engage that visitor and get them to take action that will result in them coming back. You can be more bold with these visitors so don’t be afraid to use a full page takeover, lightbox popups or other eye catching popup.
We often get questions about finding a popup example or website popup examples. Finding website popup examples is quite easy. Given how many sites are running popup campaigns, finding a popup example is quite easy. You can go on Hello Bar or you can also type in “popup example” into Google. Want to find a specific popup example. Then, you can just add in a more specific search – for example, if you want to find an e-commerce website pop example, you can search “e-commerce website pop example”. Or, if you want to find a sales lead website pop up example you can type in “sales lead website pop up example.”
Some additional tips
Some last tips to ensure that your popups are successful…
Use a popup builder that is best in class: Don’t just use any popup builder. While there are a lot of different popup builders, many have very basic features. Use an award winning popup builder like Hello Bar.
Test incentives in your popups: People like freebies and incentives and discounts. So, test a discount code in your popup or include other things that make people feel they are going to get something by taking an action with your website pop.
Add value: If you want people to take action, include value in your website pop. For example, the best popup examples include lead magnets of whitepapers, calculators or other things that add value. Again, you can search for “lead magnet popup examples” to get inspiration.
Test often: You should get in the habit of testing different copy and designs in each website pop. With Hello Bar’s popup builder, A/B testing is build right in so you can test each website pop to optimize for example. Searching for popup examples is another way to help with your testing. If you see your larger competitor using certain popups, there is a good chance those are driving good results and are probably a great example of something that is working.
Understand the value of each action: How much is en email worth to you? How much is an additional purchase worth that you convert? How much is a lead worth to your sales organization? You should define the value of each conversion goal you have.
Set goals: For each goal you are trying to achieve with Hello Bar you should create a goal level. You should then communicate that goal with your team and track against it.
Put in the time: Like any tool, what you put into Hello Bar or another popup builder is what you will get out of it. Hello Bar is easy to get started with and to use but the more you put into it, the better the results you will see.
Don’t be afraid to reach out for help: Find a popup builder that has a company behind it with experience. Hello Bar has been run by conversion experts for over 12 years so reach out and ask for help or advice as you implement Hello Bar’s builder into your site.
Conclusion
If you think website popups can help your website and business grow, Hello Bar is a great option. It has been around for over a decade and has been used by over 600,000 websites. It is also really easy to use, has great design templates, and the support team is always here to help. Hello Bar also wins for its lower price and more advanced features that lead to more leads. But, don’t take our word for it. Hello Bar enjoys a 4.7 rating on G2 crowd where reviewers tout its ease of use, effectiveness and unique features.
“The key to growing a business is to get the 99% of website visitors that don’t take an action to take an action. Hello Bar is the easiest way to do that. I have used it in all my businesses.”
Neil Patel
Digital Marketing Expert