Why launch an email capture form on your website?
Email marketing is one of the most effective marketing channels. In fact, estimates say that the average ROI of email marketing is 42:1. 42:1! That’s massive. Think of the average ROI of Facebook ads, Google ads, SEO and other forms of marketing and you simply still can’t beat email marketing.
But, to be able to leverage email marketing you need to have a large email list. An email capture form is one of the best, easiest, and most effective ways you can build an email list. In fact, Hubspot said that the best way to increase conversions on your website is to launch and email capture form.
Why Should You Use Hello Bar To Launch An Email Capture Form?
There are a lot of email capture tools out there but Hello Bar is one of the best tools for capturing emails. Hello Bar has been around since 2012 and is one of the easiest, best, and most affordable ways to launch email capture forms. Some reasons why over 600,000 websites have trusted Hello Bar over the years include its ease of use, affordability, great customer service, and awesome design templates and tools. Hello Bar wins because of:
Prebuilt Email Capture Templates
Hello Bar’s email capture software has 100’s of prebuilt templates that have been designed by professional designers and conversion specialists.
Easy To Add Incentives
You an easily add coupons and countdown timers to your email capture forms to increase the percentage of your visitors who join your email list.
Great Segmenting & Targeting Features
Hello Bar is known for its advanced segmenting and targeting features and those are built into Hello Bar’s email capture software. You can segment the lists of emails you capture and then target those lists with different emails. You can also target each online form to different audiences on your website to increase conversion rates.
Easy To Use Design Tools
You don’t have to be a designer to create beautiful email capture forms using Hello Bar’s email capture tool. Our no-code design tools makes it super easy to create professional-looking email capture forms that match the look and feel of your site. Hello Bar even has a “Design Assistant” feature that makes it easy to match your email capture forms to your website branding.
Direct Integration Into Your Favorite Email Marketing Tools
You can quickly hook Hello Bar’s email capture forms and tools to your favorite email provider. You can also connect Hello Bar to a variety of other marketing tools such as landing page platforms, marketing automation tools, Sales CRMs, and more.
High Conversion Rates
All of the above adds up, enabling our email capture forms and tools to achieve high conversion rates. And that’s what matters. You want to grow your email list fast. Hello Bar helps you to do that. In fact, Hello Bar is one of the highest-rated and most effective software tools for capturing emails.
Transparent and Fair Pricing
Many email capture forms companies use confusing and non-transparent pricing. These companies make it seem like you are getting more for what you pay than you actually are. We have always believed in fair and transparent pricing since our founding in 2012.
Great Customer Service
Our longstanding customer service team is here to help. Our average customer success team member has been with the company for 5 years so can really help you get the most out of your Hello Bar email capture forms.
What are some best practices for using Hello Bar’s email capture forms and tools to grow your email marketing list?
There are many different effective email capture strategies and Hello bar is an email capture tool that makes collecti ngemail addresses easy. However, we encourage you to follow best practices in using Hello Bar for your email signup forms.
Have clear goals
You want your users to convert into an email subscriber, but why. Are you looking to capture leads and then put them into a lead nurturing series to turn them into customers? Do you want to build up your list of subscribers so you can notify of them of upcoming sales or products as en ecommerce retailer? Have clear goals of what you want to do with the emails once you capture them.
Have a clear email capture strategy
You need a clear and actionable email capture strategy. For example, are you only going to try to convert users to sign ups on your homepage? Are you going to try to convert users that come from paid media to your landing pages? Do you want to include discounts in your efforts to ask for email addresses? Etc…
Integrate Hello Bar’s email signup forms into your overall email marketing efforts
You want to keep your life easy so integrate Hello Bar into your favorite email marketing tools. This will make the sending of messages automated and save you time and money. You can also also integrate other marketing tools like Google Analytics or other analytics date to pipe data about your email marketing into your analytics. In fact, we encourage you to make Hello Bar a regular and integrated party of your marketing stack.
Use Incentive For Collecting Email addresses
Include discounts and incentives for collecting email addresses. Hello Bar makes it really easy to add discounts into your email capture forms and you can add additional incentives as well.
Capture Emails By Showing How The Visitor Will Get Value
Show that your user is going to get value by signing up. Hello Bar has an easy to use lead magnet tool for example. This tool allows you to add whitepapers and ebooks into your email capture forms so that potential subscribers see they are going to get value.
Use Segmentation For Targeted Communication & Emails
Hello Bar has some great segmenting and targeting tools you can use to make each Hello Bar email capture form like a dedicated landing page. For example, you may want to have a different email capture form for people coming from social vs from search. Or, you may want to send different emails to existing customers vs potential customers.
Create A Welcome Series For New Email Subscribers
Use email automation to send out emails when people become part of your subscriber base through your email capture form. Each Hello Bar form can easily be hooked to your email automation form to make this easy.
A/B test your email pop up form
Use Hello Bar’s built-in optimization features like A/B testing to increase your conversion rates. You can test various methods of capturing emails – like adjusting basic information like text with more advanced information such as coupon rates.
Consider an exit intent signup form
An exit intent email capture form is served to a user when that visitor goes to leave the site. These are highly effective.
Add Hello Bar Email Capture popups in all marketing campaigns
Be sure to include email capture forms in all of your marketing campaigns on your website. For example, use Hello Bar’s inline form to to drive subscribers from blog posts. Or, incent users to become subscribers when they abandon their carts in a store (while also increasing sales conversion rates).
Set goals for your email marketing campaigns
Have clear goals for your email capture efforts and email marketing campaigns. You can’t just say you want to collect more people for your email list. What do you want to do with that list. Do you want to connect with your visitors to let the know about new products. Do you want increase conversion rates on sales. Do you want to improve your lead conversion rates? Other?
Understand that value of each email address you collect
One thing we encourage you to do as you look to ramp up your email capture efforts is to know how much each email subscriber your collect is worth. Understanding the value of each user subscribed to your email list can help you make data driven decisions on marketing campaigns that you run to drive email capture.
Match your email capture form designs to your brand
You want to have beautiful email capture forms that match your brand. Creating these in Hello Bar is easy and we even automate the creating of these with our “Design Assistant” feature which matches your form design to your site.
What Is Included In An Email Capture Form?
An email capture form usually has some text, an image and some other design elements with fields to include a name and email address. One thing you will want to decide as you design your form is how much data you want from email subscribers. Do you just want an email address? Or do you want more information from potential customers – like name, address, phone number, or other things. Putting those fields in to a Hello Bar form is quick an easy.
Create Clear & Prominent CTAs In Every Signup Form Or Email Capture Popup
If you want to capture emails, you also need a very clear call to action. Why is the user subscribing through this form. Is it to get “updates”? Is it to get 10% off? Is it to get a free ebook? Have a clear call to action in each form and use that as the incentive to get people to subscribe through that form.
Use Action-Oriented Language In Your Forms & CTAs
In crafting effective CTAs, be sure to use action-oriented language that encourages your website visitors to take action. Be sure to include your value proposition as part of your clear and direct CTA. And, consider using a sense of urgency to get your website visitors to take action quickly (after all, once they leave your site, they may not come back).
Some Examples Of How Companies Use Hello Bar (And Other Email Capture Tools) For Email Capture Efforts
People are often asking how companies are effectively using Hello Bar in their email marketing efforts. Let’s explore that a bit.
An ecommerce company uses a Hello Bar email capture tool to:
Serve an email popup when somebody goes to leave the site without completing a purchase.
In the popup, that site includes a 20% off discount.
That discount has a countdown timer that says the coupon must be used within 30 minutes.
A customer puts in her email address to get the coupon.
That customer is now on the email list.
That customer completes a purchase and receives follow-up emails about special deals, sales, and new products. That customer goes from a visitor to a loyal customer.
A software company uses a Hello Bar email capture tool to generate leads and nurture those leads:
The company places an email capture unit on their website.
In that unit, they include a free ebook that is informative for their target audience.
A visitor wants to get the ebook to help her with her business.
She adds her email address to get the ebook.
The software company puts the new email subscriber into an automated lead nurturing series using Hubspot, which is directly integrated with Hello Bar.
The customer eventually books a demo of the software and becomes a customer. That customer goes from a visitor to a loyal customer.
A media business uses Hello Bar online forms for email capture to build up its email list:
That media business includes in the email capture popup messaging to “receive new articles when they go live”.
That popup is targeted to the reader based on the content of the page in which the email capture popup is served.
That visitor signs up to get new articles sent to her inbox.
The media company automates the process of sending new articles out to readers through an RSS built into their email provider.
The reader receives emails when new articles comes out and clicks to read those articles. That visitor went from a website visitor to a loyal reader.
These are just a few examples. Other examples include:
A newsletter business that wants to build up their newsletter business.
An agency that wants to build up its lead generation and email capture efforts.
A financial advisor business that wants to build up potential clients by sending financial planning information.
And, so many more.
Conclusion: Hello Bar Supercharges Your Email Capture Efforts Through Beautiful & Effective Email Signup Forms
Email marketing is still one of the highest ROI marketing channels a company can use. Hello Bar makes it easy to supercharge your email capture efforts so you can grow your email list. Having been used by over 600,000 websites, Hello Bar’s award-winning tool makes launching and optimizing an online form for email capture simple and affordable.
These email capture forms can be used for simple email capture or for more advanced lead generation tactics. Hello Bar’s easy-to-use platform, great design templates, advanced targeting features and great customer service has earned it great customer loyalty and a large customer base. Small businesses love Hello Bar for its affordability but Hello Bar’s customers include fast-growing startups, private equity companies, Fortune 500 companies and fast-growing agencies.
