Recover Abandoned Cart With Hello Bar

So, how do you reduce cart abandonment? After all, you don’t just want to capture one…you want to have a way to capture more and do so on a consistent basis.

Lack of trust

Stores and sites that don’t get people to feel a sense of trust can see their customers leave before they complete purchases. Sadly, there are a lot of scammers online so it’s important that you earn trust through 3rd party reviews, a certified billing gateway, etc…

Lack of urgency

If a customer feels they can complete that cart at any time, sometimes they will leave because they figure they can just come back sometime later and purchase it at the same price. They don’t have any incentive to complete that purchase now.

Get distracted

Most people are shopping online while they are doing a bunch of other things. Maybe they are working and have to run to a meeting. Or, maybe they are checking email while they are also doing a bit of online shopping. Or, maybe they are only shopping but they are shopping for multiple things across different sites at the same time. They are distracted and then forget to complete that purchase.

Surprise costs

Sometimes a store will surprise customers with additional costs such as transaction fees or unexpected shipping costs. This can lead to a number of customers bouncing without completing the purchase.

Hello Bar has been helping companies recover abandoned carts for over 12 years. So, ya, we know a thing or two about how to do it. And, one of the most effective ways to recover an abandoned cart is to add a Hello Bar. Why Hello Bar is a great way to help you recover abandoned carts:

We have been helping companies with recovering carts for over 12 years

Yes, we have more competitors now than we did 10 years ago. And, while a number of our competitors have decent tools, we have something most of our competitors don’t have…over 12 years experience. And, we have learned a few things in those years.

We pass on that learning to our customers

We pass on all of the learning about recovering carts to our customers. We do this through our proven templates, our unique targeting features, the way we have integrated Hello Bar into email platforms you can use to improve your cart recovery even further, and the high-touch customer service we offer.

We have urgency features built right in

One of the most important things to include when trying to recover abandoned cart is to create urgency. You want that customer to complete that purchase NOW. If he/she doesn’t, they will get busy on something else and forget all about you. We have built-in urgency features like countdown timers that can be added to every Hello Bar template.

Hello Bar is easy to use

There are a ton of different tools and strategies you can use to recover abandoned cart. Some are simple and some are more advanced. And, ultimately, you should use a few different tools, strategies and tactics. But, Hello Bar can sit alongside all of those and is super easy to use. In fact, we have won many awards and received great reviews for how easy the Hello Bar platform is to use.

We can be used to establish trust

Hello Bar can be used to establish additional trust in the form of social proof and to show reviews as a user is navigating a website or is on a checkout page. This can help reduce trust issues to help recover abandoned carts.

It’s affordable to use

Hello Bar is powerful while being affordable and easy to use.

Hello Bar Drives Easy ROI In Reducing Cart Abandonment

Customers that use Hello Bar to recover abandoned carts enjoy very strong ROI. It’s actually pretty simple math. Just one or two recovered carts can result in positive ROI on Hello Bar. And, most Hello Bar customers will see multiple or many recovered carts through their efforts using Hello Bar.

Hello Bar Can Be Used As Part Of Abandoned Cart Recovery Strategies

While Hello Bar can help take a big bite out of your abandoned carts, it should be used as part of an overall strategy for recovering abandoned carts. Some of the tactics that can be used alongside of Hello Bar include:

Automated email reminders to customer who have abandoned their carts

Hello Bar can be set up as part of a process of automatically sending out email reminders when a customer abandons his cart. You can set those emails to go out as soon as somebody abandons a cart and/or later a certain duration after the cart has been abandoned.

Offer personalized recommendations to encourage customers to complete their purchase

Sometimes when you recommend something else to add to an abandoned cart, the shopper gets excited about that additional product and, therefore, completes the entire cart.

Use social media channels to re-engage with customers through organic or paid means

You can use social media to remind customers of their abandoned carts. You can do this through paid or organic means.

Include a direct link to a user’s shopping cart when you remind them

You can increase your cart recovery rates if the links you include in your reminder emails or site notifications include a direct link to the shopping cart for that customer. That way, they don’t have to fumble around looking for their shopping cart if they return to the site.

Try web push notifications to also try to recover abandoned carts

Web push notifications can complement your efforts. These are small push notifications that can be sent through a web browser to a customer when he/she abandons a cart. Platforms like Subscribers.com have special e-commerce specific push notifications features including some powerful cart recovery features.

Make Your Checkout Page Easy

Another key thing to do in recovering abandoned carts is to make sure that your checkout page and process are intuitive and easy. This means:

Requiring as few steps as possible to complete the cart.

Making the checkout page mobile-friendly.

Including clear and transparent pricing information as well as shipping and delivery information.

Having a means of guest checkout in the event that somebody doesn’t want to store their info.

Use trust and security badges and seals as well as social proof to provide confidence in the checkout process.

Use clear, human and friendly language to put your customers at ease.

Tracking Abandoned Carts

You should get in the habit of tracking your abandoned carts so you can see what activities are driving improvements. As you track your abandoned carts, be sure to track the number of carts started and the number of starts completed.

Sometimes people get so obsessed with reducing abandoned carts that they take actions that reduce the number of carts started. If that happens, you are back at square one. The best way to track abandoned carts is through a simple Google sheet or dashboard–include the number of abandoned carts, including abandoned cart details and recovery metrics.

Some Additional Tactics That Should Be A Part of Abandoned Cart Recovery Strategies

Automatically save customer data for future purchases

This goes for both those who complete a purchase and those who abandon their carts (autosave their information as they fill it out).

Use direct links to make it easy to return

Don’t just include links back to your homepage. When you send a link to somebody as you try to recover an abandoned cart, use a recovery link to allow guest users to easily return to their cart and complete their purchase.

Use email email templates that have been designed and crafted especially for abandoned carts

There is an art and science to recovering abandoned carts. Use abandoned cart email templates that have been proven over time. Many email providers will have those but will be very basic and lack advanced features.

Incent customers with coupon codes and discounts if they complete their purchase

Provide coupon codes to incent the completion of an abandoned cart. And, be sure to create urgency when you provide those coupons–for example, tell the customer he/she has to complete the purchase within 10 minutes to be able to use the coupon.

Set Goals For Your Cart Abandonment Recovery & Then Track Against Those Goals

You should make cart abandonment a KPI within your organization and assign an individual or team to tackle making improvements.

Create clear goals

You should create and communicate clear goals. For example, if your current cart abandonment rate is 70%, set a goal to reduce it to 68% within 3 months, 65% within 6 months and 60% within 12 months. Then, track against that KPI on a regular basis.

Make data driven decisions

With your goals in place, determine which activities are effective and which aren’t so you can make data-driven decisiosn on which activities to invest more or less in.

Adopt a testing culture across your organization

Make sure your entire organization believes in testing and has the support to conduct regular and specific tests. Use A/B testing and other experimentation to optimize the checkout process and improve the effectiveness of your abandoned cart recovery strategy.

Use feedback and surveys to find areas of improvement

Include feedback and surveys to understand more about why your customers are abandoning their carts. Each store’s customers have a bit different behavior.

Some Additional Best Practices For Abandoned Cart Recovery

Use a combination of tactics – ultimately, success will be multiple small wins that stack up.

Get good at personalization and targeting.

Use clear and concise language in your abandoned cart recovery emails and messages.

Create urgency and scarcity to incent customers to complete their purchases.

Use abandoned cart automation to streamline the recovery process and save time.

Conclusion: Create A Clear Strategy To Recover Abandoned Carts & Include Hello Bar In Those Efforts

Recovering abandoned carts can help ecommerce merchants to recover lost sales and increase revenue. This can make the difference between being profitable or not.

A clear abandoned cart recovery strategy should include a series of different tactics. After all, improving your cart recovery will, likely, be a stack of small wins.